Suradet Kiattanakorn leads KAsset to move forward with its mission. Serving funds that answer all needs Easy access through all channels

Suradet Kiattanakorn, Managing Director
Kasikorn Asset Management Company Limited

KAsset moves forward with its mission
Serving funds that answer all needs Easy access through all channels

“Being a champion is difficult. But maintaining the championship is even more difficult.” Many people probably agree with this sentence, more or less. Because in a market with free competition Everyone has an opportunity to compete for an advantage and become a leader at all times.

Kasikorn Asset Management Company Limited, or KAsset, is an asset management company with the highest net assets under management (AUM) ranked number 1 in the mutual fund business. It is probably the best person who can tell this story. To be a winner is important. Focus on continuous organizational development

One of the executives who is an important spearhead in executing strategies to meet the organization's goals is Suradej Kiatthanakorn, Managing Director, Kasikorn Asset Management Co., Ltd. Who has been in this position for about 1 year with the important mission of seeking new investment opportunities for customers and linking work with Kasikorn Bank to be more efficient.

Focusing on the bank customer base
Develop appropriate advice

For the work goals of Kasikorn Asset Management Co., Ltd. to expand growth in the future. Suradet said The first important goal is Increasing the number of customers from the current number of over 5, starting with expanding the base among Kasikorn Bank customers. Therefore, we plan and work closely with the bank, for example, in responding to customer needs without having to wait for customers to tell us their needs first. But you have to think ahead to what your customers' needs might be. Including finding ways to know those needs.

“The process of responding to customer needs must begin with getting to know the bank's customers and linking this information to Kasikorn Asset Management, where the information must be updated regularly. There will be a joint meeting at least once a month to follow up on changes and discuss trends in future industrial conditions.”

Next is the goal of creating a variety of investment assets to increase options for customers. Having a partner who is a world-class fund manager allows us to help each other analyze the needs of Thai investors and select and select assets. Investment tools or formats are available all over the world to help answer those needs. This allows the company to have new mutual fund products. have come out to present to customers in a variety of ways in the past

At the same time, the method of presenting funds or the format for providing advice to clients must always evolve. At present, the guidelines for giving advice on selecting funds are divided into 2 approaches. The first is for people who have a relatively low to moderate understanding of investing. It is recommended to invest in a group of mixed funds or Balanced Funds, which will mix investment proportions in both debt instruments and stocks. By taking the rate of return that customers expect as the basis. Consider this together with the investment period or acceptable risk. This allows customers to choose without thinking too much or needing to have in-depth knowledge about investments.

Another approach Suitable for people who understand investing. or already have sufficient investment experience It is recommended as a characteristic of an investment portfolio. which allocates the weight of the portfolio's investment that that client should have a proportion of investing in various assets What percentage of the portfolio is both domestic and international? Customers can choose to purchase those recommended funds by themselves through convenient, fast and secure channels.

There are funds to answer every need.
Promote methods for investing with discipline and consistency

Mutual fund issuance plan Suradet said Since the beginning of 2562, the company has offered funds that better meet the needs of customers. and is in line with industry trends, such as being the first asset management company to offer investment in Private Equity Funds, which has a policy of investing in startups or new businesses. that has interesting growth trends and has not yet been listed on the stock exchange It received a good response from investors. However, it is believed that if the relevant laws are improved to be in line with this type of investment, it should help increase investment flexibility.

In addition, we have also presented funds that are consistent with and support future industrial and social trends, such as the K Positive Change Equity Fund (K-CHANGE) that invests in industries that conduct business responsibly. Create a positive impact on society Including having good operating results, etc., which is one of these funds that meets the needs of customers who want to create opportunities to receive sustainable returns from changes in the global society.

“Recently, the company has established a new fund in the debt instrument family. To answer the needs of customer groups affected by debt fund taxation. and want to look for additional returns from investing in other forms, so the K Fixed Income Proactive Fund (K-FIXEDPRO) has been established as an alternative for customers who can't take a lot of risk. and still want to receive returns from investing in debt instruments The focus will be on investing in good quality debt instruments with investment grade credit ratings both domestically and abroad. The guidelines for issuing new funds are of Kasikorn Asset Management Co., Ltd. Will focus on customers. It must also be in line with the investment situation and trends of the world market.”

In terms of investment ideas that are useful amid market conditions that are volatile and face uncertainty. Suradet suggested that The 4D investment concept is something that Kasikorn Asset Management encourages investors to apply to their own investments.

A good investment should be aware of 4 important factors: diversification of risk; (Diversification), investments that can generate regular income (Defensive), investments that look at the long term (Duration), and investments with discipline (Discipline). All of these 4 are important factors that will help all investors. Can be successful in investing

Follow the full People column in the Finance and Banking Journal, September 2562, Issue 449, on leading newsstands nationwide. or in digital form https://goo.gl/U6OnIi