Jitwut Sasibut leads Maxi to merge with Howden Stepping into an international insurance broker

Jitwut Sasibut, Chief Executive Officer
Howden Maxi Insurance Broker Company Limited

Maxi merges with Howden
Stepping into an international insurance broker

From a senior executive in the position of vice president of the world's number 1 insurance brokerage company, where no matter where he went, people welcomed him with open arms. Jitwut Sasibut chose to leave everything behind to start over as a The owner of an insurance brokerage company named Maxi Insurance Brokers agreed to start from scratch and gradually built a reputation until it was accepted and grew beautifully.

Until today, it is another important step in the change when Maxi Insurance Brokers decided to merge with Howdent Insurance Brokers, an insurance brokerage company in the Hyperion In group. Insurance Group until it became Howden Maxi Insurance Broker Company Limited with Chitawut Sasibutr serving as the Chief Executive Officer.

Before becoming Maxi Insurance

Chitwut said Starting from scratch to create Maxi Insurance Broker Company is a great challenge in your working life. Because it is considered to be a struggle to build a company. But it's not as easy as you think because you started with just one person, so you have to do every duty yourself. Since company registration Applying for a license, finding customers

“The first customer was from someone close to me, like Dr. Dr.'s father. Dr. Sanhavut, secretary, company employee of MGC first. After that, we continue to take care of our customers. Until being appointed by BMW To take care of customers all over the country as well Thus allowing the business to grow continuously. Can expand from the car insurance business to life insurance and additional non-car insurance.”

Chitwut said Setting up a company this time has resulted in a lot of learning. Previously, it used to be under a world-class brand to go to customers, and they were well received. But when it became Maxi Insurance, a small brokerage company starting from zero or almost negative There are hardly any customers in the portfolio. Whether the business will survive or not is still unclear.

What happened almost made the employees who decided to work with the company become discouraged and give up. But as the owner of the company, I see it as a fact of life that gives me the strength to fight to reach the goals I have set. Back in that day Therefore, he always gives encouragement to the team in their work. Don't look at the matter of making a lot of profit. But look at the service that customers will receive. To make an impression and choose to use the company's services.

“Today, looking back, it is considered the right decision. I was about 35 years old when I left Aon and my children were still small. But once I had made a decision, I had to go for it. Let's smash the pot. The team that followed continues to this day. and grow with us and gain more experience than with other companies.”

10 years have passed since the company was founded and it has continued to grow. By being able to maintain a large number of existing customer bases. This can be seen from the policy renewal rate of over 70%, compared to only 30% in the industry.

Follow and read the full content in the People column, Finance and Banking Journal, April 2562 issue, issue 444, on leading newsstands across the country and in digital format: https://goo.gl/U6OnIi