Kasikorn Securities wins the title of Best Securities Company of the Year 2021

Kasikorn Securities is crowned Best Securities Company of 2564 with outstanding performance. Showing a net profit of 925.62 million baht, the 2nd highest in the industry. It has high earnings per share of 9.26 baht, return on capital (ROE) of 10.13%, return on assets (ROA) of 13.57% and profit margin (Net Profit Margin) of 35.85%.

Overview of the development of the securities brokerage industry in 2563 from the annual report of the Securities and Exchange Commission (SEC) reveals that although it is in a situation The coronavirus disease 2019 (COVID-19) has spread severely. and the government has implemented policies in many areas to cope with Situation and control of disease outbreaks, such as closing high-risk places or places where there are crowded people Including the establishment of Various business sectors and asking people to stay within their residences during the specified period along with social distancing guidelines, etc.

Securities companies adapt to digital
The overall business is still growing.

But with business operators in the capital market group having adapted and developed technology to support digital services on the website. or through mobile applications that business operators have developed So that investors can buy and sell securities conveniently without having to Come to the branch office As a result, the overall picture of the securities business continues to grow.

In particular, the securities brokerage business continues to expand well. The income generated from such business reached 30,083 million baht, an increase of 29% from the previous year and was considered the main income of securities companies in 2563, accounting for 65% of all income types. This is mainly due to the fact that retail investors have begun to return to have a higher proportion of trading to 44% of the total trading volume from 34% in 2562, while the proportion of foreign investors has decreased to the level. 36% from 41% in 2562

In addition to the securities brokerage business There is also income from other types of businesses that have grown significantly, including the securities trading business in the form of investment units. which had income of 2,242 million baht, an increase of 48% in line with the volume Investment unit trading increased to 641,278 million baht, an increase of 12%, and private fund management business which had income of 317 million baht, an increase of 86%

This is in line with the growth of net assets under management (AUM), including the industry, which stood at 23,173 million baht, an increase of 29%, and the number of funds stood at 10,308, an increase of 175%, while the securities distribution and advisory business Financially, income decreased to 2,904 million baht, a decrease of 15%, in line with capital market conditions during COVID-19. that is not conducive to raising funds for the business

Flock to invest outside, increasing 82%
Aiming at diversifying risks

For providing foreign investment services (Foreign Investment Aboard) in 2563, the amount of requests for credit lines to take investors to invest abroad has continued to expand. This increased to USD 4,341 million, an increase of 82%, reflecting the desire of investors to diversify risk and create returns from investing in foreign products that are continually increasing.

There is a factor that helps to make securities companies' services more efficient, namely allowing securities companies to buy, sell, or exchange foreign currency. For investing in instruments and derivatives with a securities company Already received FX License for 11 companies.

As for the overall operating results and financial status of the industry, it was found that securities companies had total income from business operations of 46,381 million baht, an increase of 7%, and total comprehensive income of 6,890 million baht, an increase of 33%, especially companies. Group securities that focus on providing services to retail investors and earns most of its income from commissions As for the overall industry, the total asset value was 447,490 million baht, an increase of 28%.

In terms of Margin Loans business, the total amount of loans increased to 60,611 million baht, an increase of 0.2%, with the total value of collateral at 250,525 million baht, or approximately 4 times the value. All loans

Net liquidity capital All securities companies were able to maintain net liquid capital funds much higher than the minimum criteria. At the end of 2563, the industry's average net liquid capital level per client rose to 1,998 million baht, an increase of 1.3%, while the level Net liquid capital adequacy ratio to general debt and assets that must be placed as collateral on average per person It dropped to 69%, down 11%, which is still far above the minimum threshold.

As for the stock market index in 2563, it closed at 1,449.35 points, down 8%, which was a year in which the market had relatively high volatility. The index closed with a low of 1,024.46 points and a high of 1,600.48 points, respectively, with the average daily trading value of securities on the stock exchange. increased to 68,606 million baht, an increase of 29%

The information from The Association of Thai Securities Companies (ASCO) revealed that in 2563, securities companies had a total of 443 branches, a decrease of 68 branches, divided into 210 branches in Bangkok and surrounding areas and 233 branches in other provinces.

In terms of the number of personnel registered and performing duties in the securities business in 2563, it consists of Investment Planer (IP) with 4,614 licenses and Investment Consultant (IC) with a total of 5,322 licenses, making a total of 9,936 licenses, a decrease of 314 licenses from the previous year. Analyst has 503 licenses, down 9 licenses.

As for the average securities trading commission rate for the entire industry in 2563 (not including Proprietary Trading) at 0.084%, a decrease of 0.006% compared to the previous year.

for ranking Best Securities Company of the Year 2564 Best Securities Company of the Year 2020 ของ Journal of Finance and Banking It is an analysis of operating results data at the end of 2563 of 39 securities companies that are members of the Stock Exchange of Thailand. Kasikorn Securities Public Company Limited was crowned Best Securities Company of the Year 2564.

With outstanding performance Showing a net profit of 925.62 million baht, the 2nd highest in the industry. It has high earnings per share of 9.26 baht, return on capital (ROE) of 10.13%, return on assets (ROA) of 13.57% and profit margin (Net Profit Margin) of 35.85%.

Kasikorn Securities - Outstanding - Complete
Broker business & Investment Banking

Kasikorn Securities Public Company Limited (KS) has outstanding performance in both securities brokerage businesses. and investment banking business

Kasikorn Securities is committed to operating a business that aims to deliver excellent products and services. By developing tools used to track and manage clients' investment portfolios. Including cooperation with Kasikorn Bank to develop an online securities account opening system for new investors to be more convenient and faster. As a result, the number of customer accounts opened online has increased.

Meanwhile, Kasikorn Securities has promoted investment knowledge through online channels. In response to the behavior of investors in the digital age who can access investment information anywhere, anytime, resulting in the company's market share increasing in 2563 to 3.75 percent with a trading volume of 1,118,984 million baht compared to 2562. with a trading volume of 682,978 million baht (data from the annual data sheet and annual report 2563 of Kasikorn Bank)

success strategy
Securities brokerage business

Thiti Tantikulanun Chairman of the Executive Committee, Kasikorn Securities gave an interview bank finance that the company places great importance on customers and in the past 4-5 years the trend of social media has become strong Until now, it has been increasingly used.

“We have observed changes in our customers' investment methods. Reading stock analysis as well as methods for receiving information To compare and adjust communication methods correctly to meet the needs of customers”

Currently, Kasikorn Securities has over 220,000 customer accounts with 40% active trading, which is higher than the industry. with 35% regularly active accounts, while 70% are sending securities trading orders through online channels, 30% through marketing staff

In the past 4-5 years, 50% of investments have been made through online channels and the proportion has continued to increase. Until now, the numbers have started to stabilize. This is because there are some investors who have the ability to place orders through marketing staff. Most of the online channels are the new generation who are interested in investing.

As for customer service, it is something Kasikorn Securities tries to make better. By organizing a team to take care of it appropriately and according to each person's investment lifestyle.

Service highlights
Take care of both old and new customers.-New person

Kasikorn Securities has assumed that Investing is difficult Therefore, it is important to take care of customers from the moment they open an account. Thiti gives an example of a past event: There are many customers who open securities trading accounts. After 2-3 years, it is found that when they make a loss, they stop investing, resulting in the account being inactive. This is the case throughout the industry.

Therefore, we have brought our experience to work to help customers. As a result, each year there are new investors opening an average of 20,000 accounts with the company per year. However, in 2563, there were 40,000 new accounts opened by customers, or a 2-fold increase compared to the previous year.

Kasikorn Securities has the strength of providing services to investors, both new and existing customers, who can receive news and information. and can continuously develop oneself regarding investing in 4 areas as follows

First of all, taking care of customers. From the first step when opening a securities trading account that customers can choose to study according to their investment lifestyle With a book about information Open the door to sustainable investment under the concept of "Happiness, Investment Partner" sent via PDF file to customer's email. There are 3 topics in total: 1. Value Investor 2. Technical Investor ) and 3.Momentum Investor

Secondly, 2 has securities analysis Covering stocks of up to 170 companies, it is considered the highest in the industry. The stocks whose data is analyzed through analysts will be highly accurate.

Secondly, 3. Emphasize online formats for communicating with customers There are videos via Facebook Live and Youtube channels, with programs that provide knowledge to customers each day. Currently, there are programs that are active in the online world. and received a good response including:

KS Forward program from 08.45:09.45 a.m. to XNUMX:XNUMX a.m. every Monday-Friday. It has a program format that takes daily news stories and explains them, such as interest rates. And if there is a new analysis, it will be discussed on the program for customers to listen to.

The 3 Science program at 19.30:XNUMX p.m. every Saturday is a program that brings in trending stocks each week and is analyzed by strategic analysts to tell you about them. which received good feedback

The Stock 101 program at 15.15:XNUMX p.m. every Friday is the newest program that started in January. By presenting interesting stocks each week. And use the language that is easiest to understand, like speaking to people at home.

In addition, information is presented in the form of infographics. (Infographic) distributed through online channels such as the Line application (Line), Instagram (Instagram) and Facebook (Facebook) to make it easier for customers to receive information and through various channels.

Secondly, 4 has comprehensive investment products To increase investment options for customers Both foreign securities trading services It collects trading fees (commissions) at the same rate as investing in Thai stocks. In addition, there are bonds and debentures with embedded derivatives (Structured Notes) as well as being an agent for selling investment units of mutual funds covering 16 baht. Lieutenant Colonel

Investment banking work
Focus on large-cap stocks with good fundamentals

For investment banking work, Kasikorn Securities has a strong point in IPO stocks, which is focusing on companies with market capitalization. (Market cap) large size, good fundamentals, high growth potential

In 2563, Kasikorn Securities had its main performance as an underwriter and underwriter. For the initial public offering of common shares (IPO) of Central Retail Corporation Public Company Limited or CRC.

CRC was listed on the Stock Exchange of Thailand (SET) on February 20, 2563, selling 1,691 million IPO shares (excluding over-allotment) at a price of 42 baht per share, representing a total offering value of 71,022 million baht. There is a market. Cap at IPO price 253,302 million baht

In addition, Kasikorn Securities is co-managing the distribution and underwriting. For the initial public offering of common shares (IPO) of Sri Trang Gloves (Thailand) Public Company Limited or STGT.

For STGT, offering 438.78 million IPO shares at a price of 34 baht per share and offering directors, executives, employees of STGT and STGT's subsidiaries 4 million shares at a price of 30.60 baht, total fundraising value of 14,904.92 million baht, with market cap. At the IPO price 48,578.52 million baht

All are business operations of Kasikorn Securities. In the past year Until leading to success and outstanding performance in both the brokerage business and investment banking

How to analyze rankings
Best Securities Company of the Year 2564
Best Securities Company of the Year 2021

The Best Securities Company of the Year 2564 ranking is an analysis of data on securities companies that are member companies of the Stock Exchange of Thailand. There were a total of 2021 companies using data as of the end of 39.

For the ranking method, Academic Department, Finance and Banking Journal The criteria for consideration that are international standards have been used. This will reflect the overall efficiency of the securities company's business operations. Measured by 3 factors as follows:

Factor 1   Size of the Firm

• Assets
• Shareholders' Equity (Equity)

Factor 2  ability to earn profits

• Total income (Revenue)
• Net Profit
• Earnings per Share (EPS)
• Net Profit Margin

Factor 3  Return on investment

• Return on Equity : ROE
• Return on Asset : ROA