Crowdfunding Crowdfunding #9 Business Model, easy to understand in 5 minutes

Creating a Business Model for any business that will be summarized for you to read and understand in 5 minutes Because no matter what type of business, there will be a main business income model. Can be divided into two types คือ

1) The customer is the one who pays the money to the company.

2) The advertiser pays the company.

1) Business model in which the customer pays 

A good model requires the customer to pay for the purchase of the product. or continuous service for a long period of time Because if it is making a product that customers buy and use infrequently Or a one-time purchase, such as making a sofa or a hair dryer. These products You must continually find new customers. And there will be people who will imitate it in a much shorter time than when we invented it. From an investor's point of view, they don't like companies that produce products that customers buy once and then disappear for a long time. So let's look at popular ways to charge customers. and there are 4 types of investors' favorites:

• Membership system (Subscription) monthly or yearly. This system will allow the company to receive consistent income. For the customer, there will be low costs. Make it seem like the service is more affordable. The investor perspective is preferred because it is easier to calculate.
• Sell ​​consumer products This kind of product is Products that are necessary for daily life. The advantage is that if the products that the company produces are pleasing to you. Customers will stick with our products for a long time. Such as printer ink, games, vitamins, nourishing cream, etc.
• Upgrade to premium This method is commonly used with applications that allow customers to download programs and use them in a basic way. Sometimes called Freemium if you want the program to do more things. Customers must pay to purchase upgrades. The disadvantage of this method is that there are many people already doing it. But if you like it and it's Auto Renewable, this kind of payment can become a Cash Cow.
• Marketplaces are marketplaces for selling things online. This type of marketplace is the most interesting business model because Marketplace charges a small fee for every trade. These are combined into larger lumps. As long as customers continue to use the service Therefore, the difficulty of creating a marketplace is finding buyers. And for many sellers, if they can do that, Marketplace will become a money printing machine. and it is difficult to have competitors to compete with

2) Business model that earns money from advertising 

Models that earn money from ads depend on two most important things: a large number of users; The more, the better. and having a relationship and have participated (You can see this by stopping to read, coming back to read again, pressing Like, Share or giving a comment)

Therefore, we conclude that There is no single best business model. It depends on the nature of the business. and customer needs Business owners must try many models, gradually adjusting until they are perfect. without having to consider investors too much Because investors are not interested in the business model, but are interested in the business having to grow. That is, it is a business that makes money. and have consistent profits, so gradually find and adjust. You may use the principles of the Business Model Canvas or the Investor Pitch Deck to help consider.