KTC pushes the health-beauty market Targeting premium customers, driving sales to grow 39%

Ms. Sireerat Kawanich, Director - Credit Card Marketing, "KTC" or Krungthai Card Public Company Limited, said: “Overall spending via KTC credit cards on health and beauty between January and September 2565 grew very well, driven by the hospital category. From the Covid situation that is more relaxed The number of Covid patients has decreased. This makes the hospital more prepared to treat patients with other diseases.

In addition, patients are returning to receive treatment in services that had been delayed during the COVID outbreak, such as various surgical services or dental services. Most of which are treatments with high spending. The beauty category: beauty clinics are growing continuously. After opening for service as usual Consumers are relieved of their worries and return to using the service more. Most of them are customers with high purchasing power and continue using services such as lifting and cosmetic surgery programs. In addition, beauty trends are gaining strength for today's consumers who want to boost their confidence in order to look good. Younger consumers are also increasingly turning to taking care of themselves in terms of beauty.

For the sports and fitness category Spending in the sports and fitness category has begun to return to vigor. With the factors of various sports competitions being able to organize events again. Whether it's running or cycling. This is from information from the running job application platform. It is expected that this year there will be approximately 600-700 running events, resulting in members starting to purchase sports equipment and fitness services. For use in preparing to practice for more competition.

In addition, the sports fashion segment is continuously growing. It is an important jigsaw puzzle that causes consumers to purchase products for use in their daily lives. It's not just about wearing sports. Therefore causing more repeat purchases.

Ms. Sireerat said that the company's strength lies in marketing that understands consumers. By providing comprehensive health care privileges This is because nowadays consumers do not wait until they are sick before receiving treatment. But consumers want to prevent disease before it occurs. By paying more attention to one's own health. Along with taking care of your beauty to build confidence.

In addition, we also focus on expanding the provision of special privileges to cover stores in every region across the country with leading business partners. in the form of a discount cash back credit Including being able to pay in installments. This allows the company to reach more consumer members. Hospital category Covers partners including government hospitals Private hospital medical clinic Dental clinics and pharmacies totaling more than 700 nationwide. The beauty category covers beauty clinics, massage shops, spas, hair salons, and nail salons at more than 3,000 locations nationwide. Sports and fitness category Covers all sports brands and leading sports stores large fitness studio including shops More than 500 retail fitness stores nationwide

There is also the “KTC Sports Group” which is a community of card members who have a lifestyle of exercising. There are activities to promote health through exercise throughout the year. There are more than 4,000 members within the group. With these various factors, the total spending via KTC credit cards in the health and beauty category is worth 15,961 million baht, growing 39% from the same period of 2564, and the total spending Grow higher than the industry compared to the overall market in the last 9 months of this year. Total spending via KTC credit cards has grown higher than the market in all 4 categories: hospital category, beauty category, sports and fitness category.”