"Ko Kae" Tuan Panlan makes a comeback with food truck and bubble tea shop, pushing sales to 1 billion in 5-10 years.

"Ko Kae" prepares to invade the market to welcome back Chinese tourists, dusting off "Ko Shop" with a food truck model - shop for bubble tea, peanut milk, and ice cream. "Ko Nom Nuan" pushes sales to reach 1 billion in the next 5- 10 years

Mr. Jumpot Ruaycharoensap Managing Director of Mae Ruay Factory Co., Ltd., producer and distributor of "Ko Kae" brand beans, revealed that Ko Kae has laid out a business roadmap for 5-10 years to reach 10,000 million baht in revenue after the past period of 2,500 million baht and During Covid, it was reduced to 2,100 million baht.

Koh Kae will aggressively launch new products in both nut and non-nut groups. along with marketing through various channels and penetrated the international market to increase the proportion to more than 50% from the previous level of over 20% and decreased to 12-15% during the COVID-19 outbreak.

As for marketing in Thailand, Ko Kae sees that he will revisit the plan to open "Ko Shop" to sell products in the network again. In the past, there used to be 12 branches open for service at tourist attractions, but due to the COVID-19 outbreak, This caused the company to close down, leaving only 2 branches: Asiatique The Riverfront and Chatuchak.

In the past, the group of tourists who preferred to buy the company's products was mainly the Chinese market. It is seen that after China has relaxed strict disease control measures that have been in place for 3 years, it will have a positive effect on Thailand's tourism business sector. It remains to be seen how energetic the Chinese market's return will be. Therefore, the location and number of branches will be considered to open the "Ko Shop" service again.

At the same time, Koh Kae also has a store format in the form of a food truck that will provide services in various locations. Along with setting up booths in office buildings. To be able to reach more consumers and the "Ko Nom Nuan" store to sell the company's products, such as bubble milk tea, which has a choice of using almond milk or peanut milk. and sundae-style ice cream, etc.

However, even though the economic condition has shown better signs than in the past period, But we must admit that the price of raw materials has increased. including energy prices As a result, the profit of the nut market has been reduced to 7-8%. It can be seen that some products that are big brands have already begun to adjust their prices. The company also keeps an eye on the market situation and price increases of some products. To consider adjusting the price of the company's products again.

However, in addition to being the main market for tourists who come to buy products in Thailand, It must be acknowledged that exports to China are also very important, accounting for 50% of exports or a value of approximately 200-300 million baht. Of course, in the past the country was closed due to the COVID-19 outbreak. 19 This makes exporting to China quite difficult. This caused the company to turn to invade other foreign markets in order to replace lost revenue from the Chinese market. But it is seen that the signs of exports to those countries are starting to show an improvement. It makes us believe that we will be able to return to having income equal to before the COVID-2566 outbreak again in XNUMX.

Mr. Chumphat said that international marketing in 2566 will focus on releasing new flavor products that are more suitable for each region of China. Make the taste more local than before. At the same time, we also saw the love for Y series from Thailand. Therefore, the company plans to bring Y series stars as presenters. To market more in China Preliminary estimates are that it will start in April-May 2565.