Retail entrepreneurs see "Shop Dee Mee Khuen" as helping to increase sales by no more than 10%.

News report from the Bank of Thailand (BoT) revealed that The Retail Sentiment Index (RSI) in January 2566 decreased from the previous month, including confidence in same-store expansion (SSSG), spending per bill, and frequency of transactions. Users (Ferrquency) reflect consumer purchasing power that is still weak and concern about high costs. Meanwhile, the Shop Dee Mee Returns measure helped stimulate sales in a limited way. However, tourism is gradually recovering as the main supporting factor that causes confidence to slightly increase in the next 3 months.

However, the recovery of the retail business has become more differentiated in terms of product types and service areas, with non-food products expanding somewhat from consumers with middle-upper incomes. And there is a tendency to receive more support from the shopping good and return measures than other types of products. For consumer products, consumers will choose to buy only what is necessary. In addition, stores located in urban areas and tourist areas such as Bangkok and surrounding areas and the southern region will recover better than in other areas.

However, in 2566, retail operators are concerned about (1) rising costs that may pressure them to adjust product prices again and weaken the purchasing power of the people, and (2) government stimulus measures that will expire. Most businesses estimate that revenue will return to normal as early as 2567.

Special issue

1.Evaluate consumer spending It was found that overall consumer spending decreased from the previous month, partly due to the period after the New Year festival, together with the high prices of consumer products, reducing the purchasing power of low-income consumers. Pay for consumer goods only as necessary Meanwhile, consumers with middle-upper incomes choose to spend some of their money abroad after being able to travel more conveniently.

2. Evaluate the results of the Shop Dee Mee Return measures in 2566 and the recovery of the retail business. It was found that most entrepreneurs estimate that the Shop Dee Mee Return measures will help increase sales by no more than 10%, while businesses There is a tendency to increase prices again in the first quarter. 1% of entrepreneurs will increase prices by no more than 39%. 5% of entrepreneurs will increase prices by 26-5%. 10% of entrepreneurs will increase prices by 2-11%. and 15% of entrepreneurs will not increase prices. As for business liquidity, it was found that retail businesses had slightly lower liquidity, with 33% having sufficient liquidity for more than 56 months.