WARRIX penetrates the Active Lifestyle market, bringing in Fit Junctions and Premier Football to support growth.

Mr. Wisal Wanasaaksrisakul, Chief Executive Officer of Warrix Sport Public Company Limited (WARRIX), revealed that in 2023, the company aims to move towards becoming an active lifestyle brand that is not just focused on sports, but will be integrated into all activities of the health-conscious and fitness-aware younger generation. The health and wellness trend has grown continuously over the past five years, especially during the COVID-19 pandemic, which saw significant interest in the health trend, particularly the running market which experienced exponential growth.

WARRIX will therefore come to support these needs. and will expand to cover a variety of sports. From the original focus on football, new sports will be added, such as running, which has a very large market. Basketball is another sport that is popular with the new generation. Golf, the sport with the highest purchasing power. Including training equipment, footware, underwear, and services in the health or healthcare sector. Currently, we have launched Physical therapy clinic and Performance training studio and aims to expand the brand's services in a dynamic way. Including the invasion of many upcoming events this year.

As for business growth at this time, it can be seen that the company is still in the trend of growth. This year, WARRIX aims for revenue growth of 20-30% with an income structure from more diverse businesses, consisting of existing businesses. For example, the sports licensing business (Sport Licensing) and general merchandise (Non-Licensed) this year will expand into the running, basketball and golf markets, as well as more lifestyles. along with expanding sales channels Open a point of sale in a modern trade department store. To spread the customer base in other provinces

At the same time, it will take business expansion to the next level. for the goal of bringing Thai brands to grow in the global market Recently, the company has acquired all shares of Premier Football Company in Singapore.

In addition, the company has invested in purchasing trademark rights for “Fit Junctions,” an exercise and nutrition training institute. It will help the company gain rights on social media channels such as Facebook, YouTube, TikTok, and websites, including teaching materials in the form of E-Books and video clips, etc., which will help strengthen the company's online business and strengthen WARRIX's health business. In the future, it is expected that income from new businesses, Fit Junctions and Premier Football, will help strengthen the company's sales this year. Especially income that comes from online channels.

Currently, the company's sales come from sports licensing products (Sport Licensing) proportion 21%, the remaining 78% are general products (Non-Licensed) and another 1% comes from the health business (Health), which is expanding into other businesses in parallel. Together, it will allow the company to generate income from many different channels. The company is still committed to developing its business to grow according to its goals.

“Most people know us as a football brand. or national team clothing sponsors We are actually a sports brand. Then we want to expand to Active Lifestyle, entering every moment of people's lives. Either health or exercise Our portfolio will expand beyond football. If we compare the proportion of Thai people, we will find that 14 million people, or 20%, are football fans. This population will create opportunities for license income growth. But populations outside this group will create opportunities for unlicensed products to grow together,” Mr. Wisan said.

For the company's operating results in 2565, WARRIX had a net profit of 128.63 million baht, an increase of 113.53 million baht or 752% from the 2564 period with a net profit of 14.2 million baht, resulting from increased income in all sales channels. Especially the COVID situation has resolved and the government has opened the country, resulting in various activities. Can return to hold events as usual. both government and private agencies, together with the efficiency in cost management that the company has tried to improve in the past