Pepsi plans to make CSD+ soft drinks with benefits New flavor - added vitamins Get the hottest health trends
Quench your thirst cool down One of the positive factors that pushes the beverage industry to become vibrant. Especially the soft drink group that received the highest benefit and in the year 2566 After going through the Covid monsoon "Suntory PepsiCo" Soda market leader such as Pepsi Mirinda Seven Up Big business acceleration to expand growth
Mr. Achit Toshi Company Suntory PepsiCo Beverage (Thailand) Ltd revealed that At present, the market for non-alcoholic beverages is worth 1.5-2 Hundred billion baht Of this amount, soft drinks have the highest market share. 30 % As a result, the company which Hero Products is a carbonated drink average continuous growth 5.9 % throughout the period 5 year
Overall, the business operations during 5 Last year (year 2561-2565) Company Has moved forward to strengthen the soft drink business Through the gradual launch of new flavor products to the market. Makes it possible to compete for more market share. 2.6 %
At the same time, we have adjusted our products to match the hottest health trends. Starting with making low-sugar and no-sugar soft drinks. As a result, Pepsi sugar-free products can grow to 19 % In the market, the trend of drinking sugar-free soft drinks is increasing. 30 %
Including the transformation of products to other health groups. etc. เช่น tea group via oolong tea TEA+ and branded energy drinks Rockstar Catch Target Premium
Mr. Anawat Sangkhasap Chief Marketing Officer Company Suntory PepsiCo Beverage (Thailand) Ltd said for the year plan 2566 Prepare a marketing investment budget of not less than1,000 million baht Go ahead and do it. 23 campaign Stimulate sales of every product to grow Supports returning to life and doing more activities outside the home
By setting goals 5 year Growing more than double the industry เช่น Non-alcoholic beverage market grows 3-4% Pepsi must grow. 6-8% etc. along with expanding market share in each segment. 1% in every etc. year
In addition Company Prepare to make soft drinks plus benefits. หรือ CSD+ That is to say There are both adding new flavors. and adding vitamins to soft drinks To provide a new choice for health-conscious consumers
This Port ratio Currently divided into soft drinks. 75 % And the group is not a soft drink. 25 % By in another 5 next year expected Carbonated water will be left in proportion. 70 % As for the non-soft drink group, it will expand to30 % from expanding products to other groups etc. more
For this year's main strategy to compete for market share 5 side namely
1) Consumer Centric Thoroughly understand consumers
2) Product Develop and present both products 9 Brands to meet consumer needs and respond to market growth
3) Awareness Create awareness through 22 Marketing promotion campaigns throughout the year 2566 To win the hearts of consumers
4) Engage Create a direct experience for consumers The goal is to give away tastings. 10 million bottles and communicate marketing through offline and online channels
5) Convert Plan pricing strategies and attractive promotional activities.
"in the year 2566 this Suntory PepsiCo Thailand Still focusing on principles GEMBA: Access and understand consumer needs Partners employee and society truly
YATTE MINAHARE: Have the spirit of a brave person to take action. Do not give up on obstacles and challenges in every form
AGILE MINDSET: Quickly adapt to every situation and change.Ready to continue the strategy “Must Win Battle” To achieve the new vision of the organization is to be"The beverage company most loved by consumers in Thailand By focusing on the true needs of consumers
In addition Company Prepared to do a project to create sustainability. The packaging will be a plastic bottle. rPET that can be recycled 100 % Start experimenting with some products. 3% of products this year and within the year 2573 will increase the use of bottles rPET เป็น 17 % To be consistent with the vision Even though costs will increase 20-30% But to use 100 % All must see the feedback from consumers as well.
