SF reveals that in 67, movie theaters will recover, boosting revenue to 5 billion baht, preparing to accelerate the company's entry into the stock market.
Many years ago "SF" SF movie theater service provider Announcement to lead the companyEntered the Stock Exchange of Thailand But it must be slowed down by the wave of COVID impact. 3 year
Mr. Suwit Thong Rom Pho Chief Executive Officer Marketing line Company S F Corporation Limited (public) revealed that Plan to lead the company Enter the stock market Will expedite the process as quickly as possible. After being postponed many times because of covid Doing business at a continuous loss
Information from the Department of Business Development Ministry of Commerce specify SF's historical performance As follows:
year 2563 income 1,537 million baht net loss 515 million baht
year 2564 income 1,304 million baht net loss 416 million baht
year 2565 income 2,705 million baht net loss 85 million baht
But this year 2566 Evaluate that Movie theater business income will recover. 80 % Compared to the time before Covid occurred last year. 2562 It is expected that the company Will come back to make money 3,000-4,000 million baht and started making a profit from selling movie tickets 13 Millions of cards
The main factor of the recovery comes from the content of giant movies that are gradually queuing up to be released on screens throughout the year. 2566 Especially the quarter 2 this It is the peak period for the company. From big blockbuster movies that stimulate consumer purchasing power such as Guardians of the Galaxy Vol 3, Fast Spider-Man: Across the Spider-Verse which is prepared to enter the next movie theater
For the strategic year 2566 Focusing on renovating the former movie theater that was a flagship store. เช่น Central ลาดพร้าว Adjust the format to The Bed Cinema etc. Under the total budget 150 million baht
Along with expanding the member base to new customer groups. through card SF+ (S F Plus) complete 3 million cases in the year 2566 From now on, there is a group of members 1.2 million cases Highlights the highlight of watching movies starting at a starting price 69 bahtand receive special privileges when collecting points as specified เช่น Watch the whole movie 1 Subject Redeem popcorn M 1 box etc.
"I believe this strategy will help bring more people back to the cinema. Especially the student customer baseStudent to come up in proportion 50 % of income From the beginning there was a proportion 40% ”
This SF has marketed Targeting the new generation through launch 4 Actors like Te sun No! Kornphat Jamie Nine Norawit and Fourth Natthawat come to be Friend of SF Brand and card communication SF+ with customer groups
while the year 2567 It is still the overall picture of the recovery. It is expected that next year SF's income will be at5,000 million baht recover 100 % compared to the year 2562 with income 4,670 million baht and net profit364 million baht from selling movie tickets 18 Millions of cards
Highlight key คือ Accelerating the expansion of movie theaters 5-7 Branch about 40 cinema Use a budget 15-18 million baht/cinema From the present 66 Branch 400 cinema จาก36 Provinces throughout the country and aims to expand branches to major metropolitan areas in many more provinces.
