Watsons completes 27 years, speeds up store expansion to 50 branches, points out that people's insides are changing. Beauty market challenges

Ms. Nuanphan Chainam, Chief Operating Officer, Watsons Thailand or Watsons, a beauty and health retail business. Revealed that Watsons has now completed its 27th anniversary in marketing in Thailand. Entering its 28th year, the company is moving forward with its O2O (Offline to Online) strategy to fulfill the needs of Thai consumers. Giving you the opportunity to access Watson's products available at every moment of product demand It's no different than buying at a storefront branch.

For offline sales channels Watson branch store Set a strategy for choosing a location It will go to every area that has demand. according to consumer needs Which has both the form of a single branch (Stand alone) and opening a branch in a modern retail department store. It is not limited to a major city or a secondary province. This year Watson plans to open another 50 new branches both in Bangkok and other provinces.

Nuanphan continued: For health and beauty products, the top 4 most popular items are:

1. Skin care products, especially in the skin care group (Skin Derma)
2. Cosmetics (Cosmetic)
3. Personal care products
4. Health category (Wellness)

However, there are challenges in marketing Watson's health and beauty products. Preparing for the 28th year is the consumer, who has changed all the time throughout the past nearly 3 decades, which is the main variable that Companies will need to follow these insights closely.

Meanwhile, Watson has the advantage of having a database of real customers. Currently, there are more than 8 million members of the loyalty program, which is considered important data that makes Watson Able to develop products and promotions that truly meet the needs of customers.

“Watson Thailand business operations in 2566 target growth in the same direction as the overall Thai retail industry, which has a good trend since the beginning of the year. from the overall economic atmosphere that is recovering.”