Honorary Award, Bank of the Year 2566, Siam Commercial Bank

 “Siam Commercial Bank is crowned Bank of the Year 2566 or Bank of the Year 2023 with outstanding performance. After a major organizational restructuring It serves as a pillar for the SCBX Group under the vision of being the most admired bank (The Most Admired Bank).”

honorary award

Bank of the Year 2566
Bank of the Year 2023
Commercial Bank of Thailand

The Bank is very pleased and proud to receive the Bank of the Year 2566 or Bank of the Year 2023 award. Thanks to all employees who have participated in delivering quality services to customers. As a result, the bank received an award this time. As a representative of all fellow SCB employees feel very welcome We worked hard last year. We are all dedicated to continuing to be a better bank. which is considered to be successful

Pin the North Star towards
Digital Bank with Human Touch

Krit Chanthanothok, Chief Executive Officer Siam Commercial Bank Said that in 2566, the bank has clearly marked the north star. Siam Commercial Bank will be a Digital Bank with Human Touch that will combine the ability to be a digital bank and maintain excellent customer care through good relationships with employees in every sector who are ready to take care of customers.

Under the mission of being the number one Universal Digital Bank in wealth management with seamless services. In the first half of the year, the bank adjusted the organization's work methods, managed costs, and accelerated profits, making the first and second quarters of 1 good quarters for Siam Commercial Bank.

This is based on the uncertainty of the Thai economy and problems with large customers. Small and medium sized customers still exist. Make Siam Commercial Bank Carry out a careful credit management policy (Loan Optimization), which in the past has been considered quite good. And profits from new business in the loan field are still considered to be good.

Meanwhile, fee income grew well. This is both income that comes from lending and fees that don't come from loans. Able to grow double digits in both parts. The main income comes from the wealth management business. and the life insurance business that has generated outstanding growth Including income from other fees is doing well.

Another important highlight in the first half is Excellent bank cost management

However, the first important thing that creates success for Siam Commercial Bank is “customers”, all of us at Siam Commercial Bank. Committed to providing full customer service and customers accept it very well Banks cannot exist today without customers.

The second is the employees who make the bank successful. In the past year, the bank has focused on digital. All employees are committed to working and adapting to be more digital. which began to be clearly seen this year With Siam Commercial Bank's strategy to be the number one Universal Digital Bank in wealth management with seamless services.

“The Bank is very pleased and proud to receive the Bank of the Year 2566 or Bank of the Year 2023 award. Thanks to all employees who have participated in delivering quality services to customers. As a result, the bank received an award this time. As a representative of all fellow SCB employees I am very pleased. We worked hard last year. All of us are dedicated to continuously transforming the organization to become a better bank, or Be A Better Bank, which is considered to be successful.”

Revealing plans for the second half of 66
Moving forward to build SCB Wealth

Krit also said that In the second half of 2566, the bank plans to revamp the SCB Wealth service in line with the key challenge of being the number one bank with wealth management because current wealth management services may not be noticeable to customers. Between securities companies (associations), asset management companies (asset management companies), or even private banking customer groups or groups that receive services at bank branches, there is harmony. The bank will weave these stories into one story. and make it easy for customers to access wealth management services Without having to wonder What services need to go where? Or how do I go in order to receive complete service?

“Wealth management is not a service available only to wealthy people, but it is a service for all ages, genders, and all stages of life. But of course, we cannot have RM or employees who can take care of all 10 million customers of the company. The bank can, therefore, what must we do to transform the bank's Wealth Management service into Digital Wealth?”

With the goal of Digital Wealth, it is the origin of two core principles. The first core is to make it easy to understand both services and service formats. and the second axis is Having a platform that makes services accessible to everyone Even non-wealthy clients can access appropriate wealth and financial risk management services. The bank will invest more in this area in order to move forward towards its future goals. Some investments may not see results from the first day of making them. But it will become more and more clear.

However, another goal will be more clear. is to have 25% of digital revenue in 2025, including applying AI to business. As for the matter of AI, if we look at the ranking of the importance of using AI, it will be seen that banking organizations are ranked at the top of the list of priorities, saying that AI is important for use in the banking business.

which in the past Banks already use AI, but it is a back-end matter, such as marketing. Currently, banks are looking for ways to use AI to create benefits for customers that customers can experience. To make it more convenient, for example in the Call Center system, instead of using humans, AI is used to answer questions so that customers don't have to wait on the phone for a long time. Or is it possible to use AI to help customers plan their finances?

Including the use of AI in the loan system to help customers not have to do a lot of calculations because AI has already processed what type of loan they can get. And how is it appropriate? Banks try to bring AI to provide services that customers can experience. Rather than being a black box that no one can see.

“An example that will see AI being used is SCB Connect in LINE, which will embed AI in to offer appropriate services because it is a channel that is close to customers. As for the SCB Easy application, it will be a tool for conducting customer transactions. These two parts will work together. SCB Connect will be a channel to reach customers to present products and services and when customers are interested. The transaction will take place at SCB Easy.”

However, the bank is ready to develop and improve the bank's digital system to be secure. which is in accordance with various measures That closely responds to the policy of the Bank of Thailand (BoT) and closes all risks in the banking system. But what are the current risks? It's not just a system risk. But it is a risk from the customer's ignorance. The risk of customers being deceived cannot be prevented by any system. The bank is ready to be a part in stimulating knowledge and understanding among Thai people, not just the bank's customers. There will be a project to create financial knowledge and protect personal information. To encourage customers to be more aware of protecting personal information and be more careful about financial dangers.