CPN reveals 3 strategies for the second half of the year to push “Central World” as a world destination.

Dr. Nattakit Tangpoonsinthana Assistant Managing Director Marketing Department of Central Pattana Public Company Limited or CPN said that Central World is The Real Global Landmark that attracts famous brands around the world because it is a Lifestyle Brand that meets the needs of every group and reaches every target at various levels. In 2566, move forward 3 Strengths that make Central World a destination for consumers around the world include:

Dr. Natthakit Tangpoonsinthana Assistant Managing Director Marketing Division, Central Pattana PCL.

1. Location is good, traffic is good: With strategic location in the heart of Bangkok And Ratchaprasong is one of the strongest commercial and tourist areas in Thailand. Create an annual flow of money totaling enormous value to the country. There are an average of more than 600,000 people passing through the area per day. It is a business center and a destination for people around the world. Compared to famous areas like Times Square New York, Oxford street and Ginza area, Japan.

Currently, Central World's Traffic Recovery from 2019 has grown on average 120% with average daily traffic of 150,000 people and up to 180,000-200,000 people per day if there is a big event within the center, such as the recent Royal Project event

The customers who come to use the service are divided into 65% Thai people and 35% foreigners. The tourists who come to use the service the most are Southeast Asia, including China, Hong Kong, Malaysia, Singapore, India and the Middle East, of which 83% are FIT (Free Independent Traveler) groups.

2. Top of Mind in the hearts of Partners, a world-famous brand Including more than 3,000 famous brands gathered and preparing to welcome more than 10 world-famous brands.

• Food destination Including more than 500 famous shops, including the first shops in Thailand Michelin Star Restaurants and Flagship Stores such as Shake Shack, Canton Paradise, Mak's noodle, Yakiniku Like Flagship Store, Tsuta, etc.
• Flagship stores For example, Lululemon, famous sportswear. The 4th largest flagship in Asia Pacific, Adidas the largest brand center in Asia Pacific, Nike the largest new store format in Thailand and Puma Flagship Store, the most complete and the only one in Thailand, On-running, HOKA
• World-Class Event It is a landmark for organizing events both nationally and globally and has been a Festive Landmark Destination for every festival continuously for many decades. Top of mind, the pride of Thailand like centralwOrld Bangkok Countdown that raises the level of Thai Countdown to world-class fame, comparable. with Time square of Asia

Thailand Songkran Festival that pushes Thai Songkran to be one of the World's Best Festivals, Thailand's Pride Celebration, the largest Studio Ghibli 2023 exhibition Impress Thai fans at world-class toy events, Thailand Toy Expo, Japan Expo, Heliconia Food Festival, gathering the best celebrity chefs in one place, etc.

3. Strong Partner Champion We have a team ready to work together in the Tenant Centric model, ready to offer complete solutions that support store operations, including Drive Sale, Drive Traffic, Drive Shopper Engagement with CRM tools to reach customers with potential spending. Straight to Target and Lifestyles, which is why Global Lifestyles Brand around the world has chosen to be the location to continuously launch famous brands both in Thailand and global brands.”

“For the second half of the year Central World is committed to being a magnet attracting both Thai and foreign tourists with the strategy 'The Magnitude of World Phenomenon', reinforcing its position as number 1 "The Real Global Landmark" as follows:

1. Create a national-global signature event phenomenon that everyone must come to. It is a first-time ever that has never happened anywhere before, such as the first launch in Thailand of POP MART, the leader in pop culture from China, the grand Gundam exhibition "GUNDAM Docks at THAILAND" along with taller than 6 meters, Thailand Coffee Hub event, Melody of Life music festival, YWCA event selling products by shops from embassies in Thailand, Christmas tree lighting festival and centralwOrld Bangkok Countdown to end the year on a grand scale. to stimulate the economy and the Thai tourism industry in the last quarter of the year to grow continuously and sustainably.

2. Central World also invites Thai people to prepare to welcome world-class brands that will debut at least 10 famous brands. including food, fashion, sports and sports equipment Whether it is the first launch in Thailand Brands with new concepts and Flagship stores in Thailand reinforce being a Global destination that welcomes famous brands from around the world.

3. Prepare to experience a festival of the year like never before. with Collaboration Big time with a world-class brand

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