WeTV plans to produce 6-8 Y series, pushing Thai content to go international.
Miss Kanokporn Pratchayaset WeTV Thailand Manager, Tencent (Thailand) Co., Ltd. said that Tencent's overall operations Video has grown in line with WeTV. in Southeast Asia This results from the overall picture of video streaming or Over-the-top (OTT) in Southeast Asia where there is fierce competition from many brand players in the market. Moreover, the popularity of Chinese content and Chinese artists is gaining popularity among Gen X, Y, and Z.
As a result, WeTV has an increase in the number of MAU (Monthly-active users) users by more than 20% and revenue growth from subscription services has increased by 40%.
As for WeTV Thailand, revenue from subscriptions grew by 62% with 45 million downloads and 13.5 million MAU users.
This makes us the number one platform in Advertising Video On Demand (AVOD) and number two in subscription users. (Subscription Video On Demand – SVOD)
In addition, Thai people increasingly prefer to watch WeTV content through Home Entertainment devices, with the proportion growing 30% compared to the previous year.
For the business plan ofWeTV Thailand In 2567, the focus will be on connecting the ecosystem. There will be two main strategies:
1. Original content strategy or WeTV ORIGINAL, led by the Y series content. and the idol survival program CHUANG ASIA which is the flagship in marketing including original presentations A variety of content sent directly from Tencent Video
For 2566, WeTV will end the year by sending series. “A clear-faced trainee. Intern in My Heart (Intern in My Heart) Produced by Bravo Studios, a subsidiary of GMM Studios International. broadcast simultaneously with China
And next year WeTV Prepare to produce 6-8 WeTV ORIGINAL Y series together with leading producers such as Kongthup Production, Dee Hup House Mandeework etc
At the same time, WeTV appointed “Zhao Lu Si.” Rising megastar from China with outstanding performance and has a worldwide fan base “Global Brand Ambassador” which will help build awareness of the WeTV brand to a wider range of consumers
Another important highlight for WeTV in 2024 is the launch of a mega project to pioneer the first Asian idol survival program from Thailand with CHUANG ASIA, an idol survival program. Famous from Tencent Video, searching for the first international idol girl group to emerge from Thailand. and opened the surprise of working together for the first time with “Jackson Wang” in the role “Lead Mentor”
It also has the label RYCE Entertainment. came to take charge of the debut of the first girl group from the program
In addition, CHUANG ASIA has received good response from both domestic and international investors including Have Fun Media, RYCE Entertainment, one31, GMMTV, and 411 Entertainment. who participated in strengthening the program production and developing the potential of artists who have debuted under world-class standards
2. Strategy for creating experiences to users To connect services from the online world to the offline world in a complete manner. and build a strong community For example, launching a new feature "Bubble" that is open to fans. You can chat and talk with your favorite artists and stars closely. Connecting experiences between brands and consumers in a new way and features for advertisers such as the New VDO Splash Screen that will help increase CTR by up to 100%, etc.
From the strategic plan for both original production Content with leading production partners Including searching for artists and actors to work in WeTV's projects in collaboration with “Headliner Thailand” (HEADLINER THAILAND) A complete actor-artist management and development business that provides opportunities for artists to work in the entertainment industry in Thailand and abroad.
All of this gives WeTV a strong ecosystem. In addition, creating an experience for the user group. We are confident that we will be able to grow the number of Thai content viewers 2.5 times by 2024.
At the same time, WeTV will continue to maintain its position as the best video streaming platform for quality entertainment in Asia. Including continuing the mission of pushing Thai content to be a soft power on the world stage To create business opportunities for the Thai entertainment industry. As well as being a platform that efficiently increases marketing opportunities in a 360 degree manner for customers, marketers, and leading media agencies.
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