Siam Paragon invests 3 billion baht in 18-year transformation, adjusting the area to target the new generation.
Siam Paragon invests 3,000 million baht to transform the shopping center for the first time in 18 years, adjusting the area to target the new generation. Highlighting the tech community area, joining the SCBX group, hoping to increase traffic.
Mrs. Thanaporn Tantiyanon The business unit executive of Siam Paragon Shopping Center under Siam Piwat Company Limited revealed that Siam Paragon is a world-class destination. Supports 50 million consumers/year, averaging 120,000 – 150,000 people/day
In 2566, the company plans to invest 3,000 million baht in Transformation.shopping centerAround 18 years, from the beginning focusing on lifestyle, eating, drinking, shopping, to raising the level of new experiences (New Experience) to penetrate the new generation.
By adjusting the space within the shopping center To have an additional restaurant section The highlight is the renovation of the 4th floor area into the SIAM PARAGON NEXT TECH x SCBX Tech Community of Learning area. which together with the SCBX group invested 200 million baht to become a tech hub in the future To draw new generation traffic to Siam Paragon Shopping Center which is the customer group that the company I still don't know much about myself.
For cooperation with partners to create a tech community space There are 1,000 partners such as JIB, Jaymart, Samitivej, Focus Siamsanbox, etc., working together for a period of 1-3 years.
Throughout the year, there will be events to provide knowledge about technology. and open a space for coders, programmers, and technology and IT professionals to meet together Including the opportunity for the new generation to come and use the learning space for free.
Mrs. Thanaporn Tantiyanon, Business Unit Executive Siam Paragon Shopping Center – Dr. Arak Suthiwong, Deputy Chief Executive Officer, SCBX Public Company Limited.
Dr. Arak Suthiwong Deputy Chief Executive Officer of SCBX Public Company Limited or SCBX revealed that the collaboration with Siam Paragon in co-creating the NEXT TECH space reflects the same vision of the two private sector organizations. in pushing Thailand It is the center of digital innovation in the region.
SCBX has presented AreaX, which was developed as part of building a tech community in a potential area located in the heart of Bangkok. By taking the needs and interests of the Tech Talent group as the main focus. Therefore, the use of an area of 100 square meters has been divided into 2 zones:
- Developer Lounge The first of Thailand With facilities for developers, including Digital Nomad, to work conveniently. Consistent with the Work from Anywhere working model
- Experience Zone A space for learning, meeting and talking exchange ideas through a workshop series format Provide knowledge about innovation and technology from companies in the SCBX group and leading national and global partner organizations.
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