AWC supports sustainable tourism with a model where you stay one night and take care of one tree.
TAT sets goals to move the tourism industry, promoting sustainable tourism. Attract quality tourists into the country. AWC joins hands with the Mae Fah Luang Foundation to launch the "AWC Stay to Sustain" project, low-carbon tourism, stay 1 night, take care of one tree.
Miss Thapanee Kiatpaiboon Governor of the Tourism Authority of Thailand (TAT) revealed that TAT drives the tourism industry Aims to support entrepreneurs to move towards carbon neutral tourism according to the BCG Model development plan and also supports entrepreneurs to set clear measures of operational results and meet international standards.
This is in line with the TAT's strategic plan to drive Thailand towards a world-class sustainable tourism destination. To increase the competitive potential of the Thai tourism sector and attracting more and more tourists who value sustainable tourism from around the world.
side Mrs. Wanlapa Traisorat Chief Executive Officer and President Asset World Corp Public Company Limited or AWC said “AWC has continued the policy of Sustainable tourism of TAT together with hotel brand partners that manage all 22 AWC hotels across the country with the goal of conserving the environment. Reduce global warming problems and join in creating sustainable tourism for Thailand By creating a sustainable travel experience for hotel guests through the “AWC Stay to Sustain” project.
Giving hotel guests the opportunity to participate in the conservation and restoration of community forests in Thailand. Every one-night stay at an AWC hotel will help take care of one tree and preserve and restore the community forest. To support the projects of the Mae Fah Luang Foundation and preserve the forest in the long term
Ready to promote income for communities that will be forest caretakers. This is in line with the guidelines of the Tourism Authority of Thailand in promoting sustainable tourism that covers the dimensions of the environment, community, and society as a whole.
side M.L. Dispanadda Diskul Chief Executive Officer Mae Fah Luang Foundation under royal patronage Further revealed that “Mae Fah Luang Foundation has continued the royal aspiration of “planting forests, planting people” for nearly four decades Most recently, we joined forces with AWC to restore the ecosystem and conserve natural resources. By bringing experiences to expand the results to help promote the quality of life of communities in the forest. Ready to solve environmental problems in Thailand and the world at the same time. Creating forests and conserving forests is an important factor in moving towards carbon neutrality. and reduce greenhouse gas emissions at both the organizational level and at the national level
Including reducing global warming and reducing the rate of forest fires. By the foundation Supporting income from the “AWC Stay to Sustain” project will be used to develop a carbon credit assessment system. and establish two types of community funds: a forest care fund and the Sustainable Community Development Fund to generate income for the community. At the same time protect the country's biodiversity.”
“AWC Stay to Sustain” It is one of the projects according to AWC's sustainability framework (3BETTERs) through cooperation with the Mae Fah Luang Foundation. To join in restoring and caring for the forest in the long term
AWC aims to support the conservation and restoration of approximately 500,000 trees each year, totaling more than 5,000 rai, capable of absorbing approximately 2,500 tons of carbon dioxide equivalent per year. or equal to 1 night stay
Taking care of one tree will help absorb approximately 1 kilograms of carbon dioxide equivalent per year. This is in line with AWC's long-term goal of reaching carbon neutrality by 5.
In addition, AWC will join with the Mae Fah Luang Foundation. Support community income generation by selecting handicraft products from communities across the country to decorate hotels in leading global partner brands of the AWC group.
Including bringing quality agricultural products from the community to cook and serve for tourists staying in the hotel to taste. Give Thai people the opportunity to showcase their work to the eyes of tourists around the world. Along with supporting sustainability for a stable and prosperous society with equal economic growth.
“AWC also collaborates with world-class hotel brand partners. Create activities under the concept 'AWC Be Better' to provide sustainable tourism experiences for tourists around the world to be a part of creating sustainability for the world together, such as
1) BETTER PLANET Banyan Tree Samui Hotel and Banyan Tree Krabi Hotel organized a project to invite tourists to pick up trash on the beach. More than 7 tons of waste can be collected, and 9 AWC hotels have joined the project to send 186,880 meals of good quality surplus food to the community, helping to reduce the amount of waste from operations going to landfill. and reduce greenhouse gas emissions by more than 112 tons of carbon dioxide equivalent To protect the natural ecosystem (Safeguarding Natural System)
2) BETTER PEOPLE Melia Chiang Mai Hotel organizes a 360-degree kitchen program, giving tourists the opportunity to choose food that uses produce from the hotel's organic farm. and visit a farm to learn sustainable farming methods and support local farmers. The leftover food scraps from eating are also sent back to the farm to be made into compost. Helps reduce the amount of waste in the hotel and reduce the impact on the environment. and the social enterprise project 'The GALLERY', a center for distributing products from local communities within the AWC hotel chain, including
3) BETTER PROSPERITY that collaborates with hotel brand partners to create sustainability measurement activities that help generate income for the community Reduce social inequality Ready to promote sustainable consumption and production, as well as develop a supply chain where all sectors will benefit and share value (Sustainable and Resilience Supply Chain).
AWC believes that the combined strength and cooperation of the government, private sector, civil society and communities It will help drive Thailand towards becoming a world-class sustainable tourism destination while simultaneously “creating a better future” for all sectors.”
AWC It also aims for every hotel and shopping center in the chain to receive a certificate. STAR Project “Star of Sustainability” of "Tourism Authority of Thailand" According to TAT's STGs (Sustainable Tourism Goals), it reflects AWC's commitment to operating according to sustainable development guidelines in all dimensions of business with responsibility for the economy, society, environment, and good governance. Establishment Along with creating long-term sustainable value for all stakeholders throughout the value chain. and join in driving Thailand towards becoming a world-class sustainable tourism destination.
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