LG announces the birth of Slow Fashion, ending the clothing waste problem.

Mr. Amnat Singhachan, Head of Marketing, LG Electronics (Thailand) Co., Ltd. Said LG has announced its mission to create sustainability. Using expertise in innovative home electrical appliances to improve the quality of life for consumers. and reduce environmental impact

In 2566, it was launched. Maria Poonlertlarp as LG Thailand's 2023 Brand Ambassador and in July which is LG's birth month We have launchedCampaign “Love the world with peace of mind” There is a commercial that shows that taking care of the world is not difficult. By using electrical appliances that meet sustainability trends

Recently organizedLG Eco Day event First time on the theme 'Slow Fashion for a better life' that invites the new generation, the public, and employees to learn and create understanding about responsible fashion consumption To join together in reducing the problem of clothing waste, which is a burden to dispose of and has a negative effect on our world.

“Currently, fast fashion consumption has resulted in many clothes being discarded due to careless purchases. or was abandoned because it was damaged without being repaired Which will eventually become waste that affects the soil, water, and air in cascades. The Slow Fashion trend is being talked about more and more. In Thailand, there are many sectors that have come out to campaign on this matter. LG as a leader in washing machine and dryer innovation. Therefore aims to be a part in supporting sustainable fashion consumption. One of which is making sure clothes last longer. and passing on clothes in good condition to others in need for a better life or Life's Good for everyone.”