RSP purchases famous footwear brand O&B, moving towards becoming a leader in the fashion and lifestyle market.

Miss Papitch Wongpaitoonpiya Chief Executive Officer Rich Sport Public Company Limited or RSP, a business operator distributing products under leading international brands Revealed that RSP has continued to expand its business. To emphasize being a leader in the fashion and lifestyle product business.

Most recently, the company has signed a contract to purchase assets from Christina Gray Group Company Limited, also known under the O&B brand, which the brand has a distinctive feature: Women's ballet shoes Made from high quality genuine leather. And there are many colors to choose from. 

“Signing this contract involves purchasing copyrights and assets fromChristina Gray Group Company Limited Which is the owner of the rights to the O&B brand, RSP has planned strategies to create brand recognition (Brand Awareness) and expand the customer base. and increase distribution channels

The O&B brand is a very successful Thai brand and has been well accepted by both Thai and foreign customers. Especially tourists in the ASEAN region. The O&B brand has a clear identity. Women's shoes for teenagers and working people who are comfortable to wear Made from high quality genuine leather. and can be worn on every occasion" Ms. Papitch said.

For product distribution channels, the O&B brand has a total of 5 branches in the heart of Bangkok. These include Central Chidlom Department Store, Central Ladprao Department Store, Emporium Department Store, Siam Paragon Department Store and Flagship Store at CentralWorld Shopping Center. Including through online channels Shopee, Lazada, LINE Official and the brand's website.

โดยOverview of strategies in the last quarter of 2566 “Papitch” added that It is believed that there is still a good growth trend. The customer group is still interested in the products that the company distributes. By present RSP There are brands under distribution including Converse, Havaianas, Barrel, Cole Haan, Acme De La Vie, O&B, ECCO and GEOX in Thailand and Cambodia, totaling over 216 branches.  

while Overview of the domestic economy I think that The number of foreign tourists has increased in large numbers, stimulating positive spending. This reflects a better growth rate in sales.

While the company Prepare a budget for more marketing activities. Focus on on-ground marketing to stimulate consumer participation in response to end-of-year activities. Still confident in the sales growth target of 15-20% from same store sales growth. and the expansion of new branches in the 4th quarter of 2566, including sales through online channels that continue to generate income.