The legend of herbal medicine, 7 decades with the brave steps of the heir of GEN 3 'Uay An Osot' to the leading herbal medicine factory. with modern technology Raise the level of Thai herbs to international standards.
Thai herbal medicine has been an integral part of Thai households for a long time. Similarly, 'Ouy An Osoth,' which started as a small pharmacy, has grown into a leading manufacturer of traditional medicine, trusted to be sold in over 6,000 pharmacies nationwide. From the pioneering grandfather to the third-generation heir, the company aims to empower traditional herbal medicine, transforming it with modern technology.
The journey to becoming a legend in herbal medicine for seven decades, a part of Thai life, had its beginnings. Chanar Somboonvejchakan, Managing Director of Ouy An Osoth Co., Ltd., and a third-generation heir, recounts that his grandfather traveled from Guangzhou, China, starting as an employee in a pharmacy. He learned and eventually passed the examinations to become a traditional medicine practitioner and pharmacist, obtaining a license to practice traditional Chinese medicine.
After saving up enough money, they opened a small shop in a single unit near the Phra Phuttha Yodfa Bridge, selling both modern and traditional medicines since 1947. They named it ' Ouy An Osoth,' which in Chinese means 'clean' and 'safe, ' and that has become their unwavering commitment to their business to this day.
“...Grandpa is good at treating with medicine, taking the pulse and giving a bolus of medicine to cure the disease. The important thing is that you will take care of your customers. If someone comes to help or the child has had a seizure No matter how late and dark it is You will always open the door. And if any formula that has been prescribed has had good results? It will be registered with the Food and Drug Administration (FDA) as its own formula.”
From a small pharmacy, it transformed into a herbal medicine factory. As demand increased, coupled with government support for Thai herbs listed in the National List of Essential Medicines (such as Andrographis paniculata and turmeric), it presented an opportunity to expand the business. Driven by determination, the father, the second-generation heir, decided to establish Ouy An Osoth Co., Ltd. in 1986. This upgraded the family's traditional pharmacy into a standardized manufacturing facility, transforming from traditional decoctions and black pills to easy-to-consume capsules. They also developed various liquid medicine formulas and herbal lozenges, which are still widely popular today.
In the past, if the name 'Uai An Osot' may be familiar to many people. But I don't know what I'm selling. Even though it is a brand that has been with Thai people for a long time Products that meet market needs Sales have always been good. without marketing But the problem that arises is that Uay An Osot has become a brand that customers do not know. But I bought the product from a pharmacy recommendation. Most of them couldn't remember the brand name. It also has an image of being an outdated brand. Therefore, this important mission is a challenge for the next generation of business successors.
I came to take over the business. What I carry with me is knowledge of food science. He received bachelor's and master's degrees in Food Science and Technology at The Ohio State University, Columbus, USA. He began working as a technical and international manager. Take care of quality control Factory standard Invent new products, including importing and exporting products. Later promoted to Managing Director Take care of every aspect of production, quality control, law, drug registration. and the development of new drug formulas.”
The first mission is to develop herbal medicine. To meet the lifestyle needs of people in this era Focusing more on specialized markets. Today, Uai An Osap doesn't just include Andrographis paniculata to cure colds. or turmeric to cure bloating But there are drugs that make you sleep deeper. Medicines that help with eye problems Drugs designed to help runners recover better Including herbal medicine for children to skin care cream from turmeric When returning to develop the family business causing the company's products to be developed It is considered an important turning point.
Another equally important mission is to build brand recognition. If Ouy An Osoth were a person, its age would be like that of an elderly person. However, after a major rebranding and online marketing efforts, it has been able to better meet the needs of consumers in the 'social media' era.
Innovation and automation technology are being applied. To increase the efficiency of the drug to increase productivity and add value to products and develop "brands" to enter the hearts of people in this era at the same time, thus showing the new era of products, from tonics and dietary supplements Such as a group of fever reducing medicines for children (Mr. HERB brand), herbal lozenges, common household medicines (Uai An brand) and nutritional supplements (HERBAL ONE brand) that look modern, portable, easy to take.
Subsequently, the company developed service and commerce technologies to disseminate product information and production standards to customers. This included modernizing the website www.ouayun.com. Furthermore, there are plans to research and develop an Interactive Traditional Clinic technology, where doctors can answer consumer questions via the website. Consumers can describe their symptoms or illnesses, and the doctors will recommend and prescribe appropriate herbal medicines. This serves as an effective channel for communication and building strong relationships with consumers.
How to check the quality of herbs? ? :
Thailand has over 1,000 herbal medicine manufacturers, but there are only over 20 companies that meet our standards. We are therefore strict about raw materials that have standards. Our company has contracts with farmers. For example, turmeric comes from farms that meet GAP (Good Agricultural Practices) agricultural standards. The most important thing is We have random inspections of important substances. which is what creates the claimed medicinal properties The company therefore invested heavily in purchasing an important substance analyzer. We value quality. If we do not control raw materials and substances do not match, in the future customers will not have confidence in our products.
Throughout its operations for more than 76 years, 'Uay An Osot' has been committed to producing quality herbal medicines for the good health of Thai people. Therefore, we give importance to every step. From selecting agricultural raw materials according to quality standards that has drug analysis using modern equipment such as High Performance Liquid Chromatography (HPLC), substance testing Andrographolide in Andrographis paniculata and Curcumin included in turmeric, Sennoside B in Senna, etc.
Including creating quality personnel in each production field. with expertise in specific fields By adhering to production principles that maintain quality standards according to the criteria set by law. As well as developing production technology and production processes that have been standardized through the GMP PIC/S (Good Manufacturing Practice Pharmaceutical Inspection Cooperation Scheme) system, which is a quality assurance system. That has been practiced and proven by food and drug academics around the world. and is the highest standard in the herbal category Consumers can be confident in the cleanliness and safety of the product.
family business It's a challenge. Because changing old behavior is difficult. But with experience and being a scientist That a business heir like him must prove to everyone, emphasizing that
“...I will not change the organizational culture. Even though modern technology is used to help They still take care of each other like family. Executives must be able to work with everyone. Accessible to employees Helps reduce gaps in work Communication will be better. The work will be good as well. I see people who will continue the family business. Must have a thorough understanding of the organization. And keeping this value is the key to managing a family business…”
Key Success, Sustainability Formula for 7 Decades of 'Uai An Osot':
Grandpa's teachings That is passed on from generation to generation is the herbal medicine of Uai An Osot. Must be quality herbs Prices that consumers can access If we want to expand the success of Uay An Osot, it is continuous development. Both product quality and production
and finding opportunities in both import and export markets. Compete in the world market with Thai herbs and innovations Maintain good relationships with customers and maintain organizational values. The important thing is to cope and adapt to every changing situation in a timely manner.
All of this reflects the fact that to grow a business, one must dare to change in order to take the business to the next level. Continuous learning and development are essential to improve product quality and create product differentiation. But no matter what changes, the one thing that 'Ouy An Osoth' remains committed to and has never changed is the production of herbal medicines that are 'clean and safe,' just like its name 'Ouy An Osoth,' which has stood the test of time for over 76 years.
Follow and read inspiring stories and business-related articles that will provide insights, ideas, and tips for successful business management at www.Bangkokbanksme.com.
Learn more about 'Ouayun Osoth Co., Ltd. ' at http://www.ouayun.com/about/
