'Groupnet Metdicin' aims to develop the quality of products and services. Animal feed business: secrets for small SMEs that can compete with large ones.

Tips for developing products and services Responding to specific customer needs is an important strategy that SME entrepreneurs often use with the goal of creating business growth. And from the business concept that The animal feed market is quite large. and there were many gaps. For this reason, in 2541 Mr. Charoenchai Hello Managing Director Groupnet Metdicin Company Limited Therefore, I stepped away from being a salaried worker and took the path of being an entrepreneur.

Mr. Charoenchai Said he graduated with a degree in livestock. Animal Health Science Branch Therefore has knowledge in medicine and animal treatment. as well as farm management Later, he worked with an aquatic animal business company. Gain knowledge in product production and product distribution. This sparked the idea to establish a ready-made animal feed factory, considering that the Thai shrimp market is still growing well. It is an opportunity for the shrimp feed business. Including chemicals and medical supplies for aquatic animals should grow well as well. Therefore, he tried to study the establishment of a ready-made animal feed factory. Starting with the business of distributing chemicals and medical supplies. Vitamins and Minerals Both the quality of products and services has been developed in order to compete in the market. Even though at that time the market already had major players in almost every segment.

in 2552 Groupnet Metdicin Company Limited Set up a factory in Samut Sakhon Province to produce ready-made animal feed. Including the production and distribution of disinfectants for land and aquatic animals. and vitamin concentrates that farms can mix themselves As for the disinfectant, the factory can also accept OEM production as well as developing its own shrimp food recipes. Produced by quality machinery Both cooperate with animal food formula developers with expertise. To create food recipes that are appropriate for the eating behavior of shrimp. Until the products can compete in the market. For this reason, after animal feed factories begin to adapt and survive, they look for opportunities or product development to meet the needs of the market in new groups in order to expand their capabilities for the business to grow. richer

Look closely at the market and see opportunities.

Mr. Charoenchai Said that the reason for focusing on developing shrimp food recipes at the beginning of the business is because In the past, the shrimp market was very popular with farmers. Because it has a good price There is an open market, so the shrimp feed business is not monopolized by large aquatic feed manufacturers. But there is still room for shrimp feed manufacturers who are Small SMEs can market, for example, focusing on customers in the small-scale shrimp farming group. and free-range individuals raised in cages or various types of farms scattered throughout the country This is a gap in the market that the big players have not yet been able to enter into. And it is an opportunity for other brands of shrimp feed manufacturers to have their own market space.

ปัจจุบัน 'Group Net Metdicin' There is production and distribution of ready-made animal feed products. Chemicals and medical supplies Vitamins and Minerals For both terrestrial animals such as pigs, ducks, chickens, cows, aquatic animals such as fish, shrimp, frogs and soft-shelled turtles, as well as producing carcass conditioners. Fungus-killing substances in food and deworming medicine

Recently, we are expanding our business to food groups for dogs and cats or groups. 'Love Pet' both domestic market and foreign markets Focusing on strategies for developing production quality and develop food recipes to suit the eating habits of animals at different ages.

'Secret' to developing an animal feed business  

Mr. Charoenchai Said that if it is animal food in a group of animals raised for growth or a group of animals raised economically Emphasis will be placed on formulas that make them grow fast and strong, thus allowing farmers to catch and sell them faster and with higher profits as well. Including ingredients in food recipes for each type of animal. Food formula developers also add vitamins or mineral supplements that have an effect on the growth of the animal. While the price must still meet the needs of customers. Under a reasonable cost or profit. For this reason, understanding the form and methods of raising animals As well as the behavior of each type of animal is an important secret that allows animal feed manufacturers to develop formulas that emphasize 'Grow fast and be strong' and respond to customer needs including marketing techniques that are accessible To be an option in the minds of customers, there is a secret about 'Services' that focuses on reaching customers

For example, the company has brought academics or veterinarians to promote new knowledge in raising aquatic animals or recommend checking water quality on farms Animal health check Managing farms to be hygienic and suitable environment It is a strategy that makes products accessible to small farmer customers spread throughout the country.

Integrate the small-scale shrimp business supply chain

Mr. Charoenchai Said that businesses related to shrimp farming have small supply chains in markets spread across the country. From the production sector such as shrimp breeding farms Chemical and medical supply stores for aquatic animals Selling aquatic animal food and small-scale supply chains that sell raw materials to entrepreneurs in the animal feed business. as well as shops selling fish in fresh markets or flea markets that are distribution channels in communities in other provinces throughout the country. These are small supply chains where large players currently do not have much focus on this market. Therefore it is a business opportunity.

Therefore, focusing on the animal feed market in different segments, entrepreneurs are more likely to consider the gaps and opportunities of each type and type of animal feed. To avoid competing with big players, for example, in the land animal feed market where production costs are high, it may be difficult for SME entrepreneurs to compete with big players. Both have low profits per unit. And still have to compete to be an option with many other brands. Most of this marketing focuses on producing at a low cost. and be sold in animal food stores or agricultural product stores in order to compete. Meanwhile, aquatic animal feed such as shrimp is an economic animal for which the market is more open. Farmers prefer to raise them in the short term, emphasizing fast growth and good quality for selling. Meets market needs Therefore, the development 'value' of shrimp food recipes in order to get the output that meets the needs This makes the competition in this market look at who has the responsibility to develop recipes and services that are more accessible to customers.

Here, SME entrepreneurs will have an advantage in being more agile than large companies. This is the reason why the current shrimp market has not been captured by just a few large businesses. But there are still many small-scale shrimp business supply chains that still have the ability to compete.

The shrimp and fish food market still has a future.

ปัจจุบัน 'Groupnet Metdicin' There has been a grouping with the shrimp raising supply chain. Freshwater fish species and other aquatic animals To expand the supply chain network and increase customer service capabilities As for the fish food market, such as tilapia, ruby ​​fish, sea bass, and catfish are economic fish with high market demand. The animal feed market in this group is therefore likely to grow continuously.

Both can be seen that Nowadays, there is an increasing number of new generations of farmers leaving their regular jobs to raise fish as their main occupation. Especially farmers who like to raise them in cages. near the river or large fresh water sources throughout the country are the company's target customers At the same time, services other than selling products such as advice and promotion of knowledge on farm management Water quality measurement And there is a source of good quality shrimp to recommend to customers. It is also a strategy that allows the proportion of sales of fish food in this group to continue to grow significantly.

The ready-made animal feed factory in Samut Sakhon Province currently has a service and management system with technology that has the potential to produce food in order to reduce production costs to a minimum. Make products competitive And has received GMP, HACCP and ISO 9001: 2000 certification, which are certification standards accepted by the international market. It is considered an important opportunity to develop the business to grow steadily.

Expand the market to Pet Food

For pet food market opportunities (Pet Food) Mr. Charoenchai There is an idea that the entry into the aging society in Thailand and around the world, including the current generation, is more popular among people who are single. and began to turn to raising animals Whether it's a dog or a cat, treat it like a family member instead. As a result, dog and cat food Therefore there is continuous growth.

But there is also a lot of competition. 'Group Net Metdicin' focus on this market Because they consider that the dog and cat food market Able to expand into foreign markets Just have to make the quality and standards meet the needs of the international market. The target market is the ASEAN market group such as Malaysia, Japan, and China.

For animal feed products under the brand of 'Groupnet Metdicin' At present, there are many brands. Divided into groups according to the function of food for each age group and size of dogs and cats. Each type has a clearly separated brand. The concept of creating multiple brands is a popular idea for new products. that focuses on the market in rural areas in the provinces And it is one of the distribution strategies to increase sales. Therefore, there is an idea to develop several brands of pet food according to the size and age of pets. including appropriate functions such as vitamin supplements or certain types of minerals for certain types of dogs or cats, etc.

Penetrating the pet market from consumer lifestyles

Although the dog and cat food market is a highly competitive market, both from major brands in the country and abroad Meanwhile, small entrepreneurs, SMEs, seem to have difficulty competing in this market. Marketing strategies to create awareness or additional services with the objective of selling products as well as grouping or create a community (Community)

For people with the same tastes And there are also pets, such as a group of golfers who have dogs and cats. group of people cycling or organizing promotional activities Organize promotions with stores in the community It is also an important technique that small entrepreneurs choose to use to enter the market. Even though it is only reaching a small market, it is the beginning of building a community where manufacturers can sell their products directly to consumers.

Marketing concept that focuses on creating strategies to reach the lifestyles of target customers. or differentiate the product in order to penetrate a gap in a new market segment By expanding into foreign markets with higher value Therefore, it is a challenging mission for developing the competitiveness of the business as well, including developing cat food formulas that are suitable for the religions and beliefs of that country. For example, cat food must have Halal standards in order to be able Can be sold in countries where the majority of the population is Muslim. Including other international standards.Mr. Charoenchai Therefore emphasize that The future direction of the business has its main goals. is to develop the quality and standards of pet food to be able to compete in the world market.

You can follow and read good stories. Including articles related to business that will help provide ideas, concepts, and tips for managing a successful business at www.Bangkokbanksme.com

know 'Groupnet Metdicin' More at: https://www.gnmfeedmillsth.com/th