43 million Thai people use TikTok. DBD supports SMEs to become TikTok sellers.
Thai people use the internet: 63 million people, up to 43 million people use TikTok, and 49 million people trade through e-commerce platforms. DBD looks to support SMEs as TikTok sellers, using affiliates to help sell, hoping to push the share of GDP to reach 40% by 2570.
Mr. Naphinthorn Srisanpang, Deputy Minister of Commerce Revealed that from Thailand's digital data in 2567, it was found that Currently, Thai people use the internet as high as 88% or 63 million people, averaging 8 hours per person per day. In particular, usage through the TikTok platform is as high as 43 million people or 70% of internet users.
In addition Thai people still trade through e-commerce platforms as high as 67%, with up to 49 million people using social media. Most people like to watch online video content, up to 93%.
TikTok is therefore an important tool for business operators to apply to various content creation strategies, such as conveying stories about products and services that have a unique identity. Through making short video clips that will help small entrepreneurs reach their target customers and make themselves known more quickly and widely.
TikTok, in addition to its main strength being content mixed with entertainment and e-commerce, also has the uniqueness of bringing innovative content to expand and create effective commercial opportunities.
The Ministry of Commerce itself gives importance and awareness to the government's policy of increasing income through expanding opportunities. for small people or SMEs to be able to take advantage of digital technology and innovations in e-commerce to create commercial opportunities or increase business efficiency Raise income levels for households thoroughly and sustainably.
Therefore obtained an MOU with TikTok Shop to drive SMEs which are considered an important mechanism for driving the country's economy. Currently, Thai SMEs create economic value for the country approximately 35% of GDP.
However, the Ministry of Commerce has a policy and aim to increase the potential of Thailand's SMEs to have economic value equal to 40% of GDP by 2570.
“One path for SME growth besides selling in store is selling on e-commerce, where 88% of Thai people use the internet an average of 8 hours per day per person and spend the most time on TikTok.
Therefore, joining hands this time will help SMEs in Thailand have a channel for selling on e-commerce and make people know about SME products or community products faster because SME products may not have many distribution or public relations channels.
Actually, SMEs already have a certain level of ability but still need development into online trading. The important thing is that we focus on generating income and training various skills. Therefore, an important channel is to increase revenue in the e-commerce channel.”
side Mrs. Chanida Klaiphan, Head of Public Policy – Thailand, TikTok It was further revealed that back in 2559, TikTok started out as Entertainment platform for the past 8 years. In addition to being Entertainment platform and continues to expand beyond the original by creating a community.
According to the Social Economic Impact Report, it was found that More than 90% of users get various knowledge from TikTok, 61% say that TikTok is a channel that makes knowledge more accessible.
Moreover, it is a matter of community. TikTok is a real platform where everyone can express their individuality and create a positive impact on society, while the growth of TikTok Shop is seen as unlocking and Create economic value Through an investment of more than 400 million baht to help entrepreneurs access knowledge and be a part of the digital economy.
“TikTok, we were born from being Entertainment platform that started with Short Video on Content. We are number 1, considered to be the middle part of TikTok's Eco System. When the TikTok shop came into being, it was like unlocking the potential of entrepreneurs who could enter the digital economy. Nowadays, selling things directly can be boring, but if the story of the origin is told, The more difficult and special the product is, the easier trade will be.”
In terms of cooperation with the Department of Business Development TikTok has 3 main areas of work. คือ
- Support local businesses To unlock opportunities in the digital economy era
- Expand the potential to access learning and self-development on the TikTok Shop platform.
- Create a community to support and develop towards a Smart Economy.
TikTok Shop aims to provide training to increase digital marketing skills to keep up with trends. Shoppertainment to approximately 7,000 Thai SMEs entrepreneurs by 2567 through both online and offline workshop activities
“Sometimes SMEs selling via e-commerce may not yet understand the techniques. Or sometimes there is learning and listening from various channels that are not directly from us, which may cause misunderstandings or still not understanding of the rules and regulations. We are ready to go in and arm you from opening the shop, onboarding, placing products, to protecting your own account because we value safety as an important matter. If the platform is safe, people will be able to use it efficiently and with peace of mind.
In addition, our highlight is that we have content involved, which is very suitable for adding value to Thai SMEs. We can tell the story of the origin, where we go, how to produce, how to make, increase prices, and increase income for that product. In addition, we have support. Micro Entrepreneur by having affiliates help sell makes the Eco System of sales and marketing even more integrated.”
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