The Thai Hotels Association points out that 16 million tourists entered Thailand, generating income of 7.65 billion baht.

The Thai Hotels Association reveals that tourist arrivals to Thailand reached 16 million, with an overflow of 7.65 billion baht in income, with Chinese-Malaysian-Indian nationals the most.

On June 20, 2567, Mr. Thienprasit Chaiyaphatranan, President of the Thai Hotel Association, revealed that the overall tourism business is recovering well and continues to improve. The latest cumulative number of tourists from January 1 to June 16, 67, reached 16,200,706, an increase of 37% (yoy), generating revenue from foreign tourist spending of approximately 765,584 million baht.

The top 5 groups of tourists traveling to Thailand are China, Malaysia, India, Russia and South Korea, which benefit from government measures such as

• Thai-Chinese visa exemption
• Passport exemption or visa free for tourists from India, Taiwan and Kazakhstan.
• Roadshow of the Thai tourism agency with the goal of expanding into new markets with high purchasing power. especially the Middle Eastern group It will help drive the number of tourists to meet the target set.

by the tourism-hotel business sector itself It has also benefited from the support of tourism promotion measures. In addition to accessing the services of foreign tourists Stimulating domestic tourism with various measures and projects that the government sector continuously releases

Whether it is the Easy E-Receipt project where hotel guests can bring travel expenses (Hotel accommodation and hotel meals) come to claim a tax deduction of up to 5 baht at the beginning of the year.

Promotion of domestic conferences and seminars (MICE: Meeting, Incentive, Convention and Exhibition) from both government and private agencies that are expected to help distribute income to important provinces throughout the country. Including the development of infrastructure that helps promote the tourism sector, such as improving and expanding airports. both in tourist provinces and other secondary provinces along with expanding transportation routes, both rail and road systems All have a positive effect, helping tourism spread to more secondary cities.

A better overview of tourism As a result, operators must speed up development, improvement, and adaptation to keep up with trends and tourism behaviors that are different from before. Whether it is the popularity of individual tourism (Personalized Traveling) where tourists want travel experiences that are more tailored to their own needs and interests.

Hotel businesses can respond by offering services tailored to each traveler's needs, such as travel packages. Personally designed accommodations and services Tourist attraction recommendation service health tourism The hotel business can meet this need. It offers health-related services such as spa, fitness and healthy food.

Traveling with hygiene in mind These travelers are looking for sustainable and environmentally friendly travel experiences. Hotel businesses can also meet the demand by using sustainable practices such as saving water and energy, recycling and using environmentally friendly products.

or the use of technology in operations and services Hotel businesses can use technology to facilitate tourists, such as using applications for booking rooms, checking in, ordering food, using artificial intelligence (AI) to provide personalized recommendations. and the use of automation to improve operational efficiency.

Therefore, the Thai Hotels Association Therefore, the issue of following up has been promoted. movement trends in tourism Adjusting operations to meet the needs of each group of tourists Including support and cooperation in organizing the Food & Hospitality Thailand 2024 event.

In addition to displaying products and services related to the tourism and hotel sectors, It is also a center of knowledge. exchange of experiences There are innovations and new technologies. that can be used in the hotel business and many interesting activities

As for the activities that the association participated in this Food & Hospitality Thailand 2024 event, it consisted of organizing the association's annual general meeting. Digital Day Seminar and Sustainability in the Hotel Chain and Business Thailand Hotel Bartenders' Championships 2024 competition to find the best bartenders

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