The Prime Minister orders taking turns. The MICE industry is believed to continue growing, expected to generate 2568 million baht in income by 2.

Prime Minister orders taking turns. MICE industry believes it will continue to grow. Ready to predict trends in fiscal year 2568, generating income of over 2 billion baht.

June 28, 2567 Mr. Chai Watcharong, Spokesman of the Prime Minister's Office Revealed that by following Assessing the situation, Mr. Settha Thavisin, Prime Minister, ordered the government and related agencies to be ready to push the MICE industry to grow continuously.

The latest results of the Thai MICE industry from the Thailand Convention and Exhibition Bureau. (Public Organization) or TCEB in fiscal year 2567 (October 2566 - September 2567) Evaluated and found that The direction of the MICE industry is likely to grow by more than 5%, exceeding the revenue target set at 1.36 billion baht from an estimated total of 23.18 million MICE travelers, which is faster than expected. It is also believed that in 2568 Thailand will have income from the MICE industry of up to 2 billion baht.

Spokesperson for the Prime Minister's Office said During the first 3 quarters of fiscal year 2567 (October 2566 - June 2567), the MICE industry has a continuously good direction. TCEB data has estimated that There are more than 18 million MICE travelers, generating 109,669 million baht in income, divided into 894,000 international MICE travelers, generating 52,980 million baht in income, and 17 million domestic MICE travelers, generating 56,689 million baht in income.

Continuing in the 4th quarter of fiscal year 2567, TCEB will hold various events and activities to stimulate the Thai MICE market both domestically and abroad as follows.

1) Domestic market For example, the 27th IUPAC International Conference on Chemistry Education on July 15-19, 2567 in Pattaya, Chonburi, Thailand's largest digital content festival (Bangkok International Digital Content Festival 2024) 5-8 August 2567 in Bangkok

and a festival celebrating diversity and gender equality in society. Through artistic works in the film industry (Thailand International LGBTQ + Film & TV Festival 2024) September 20-24, 2567 in Bangkok

2) International market Has penetrated into 3 main target countries:

Group 1 India At the end of September 2567 in Kolkata and Mumbai, it is expected that there will be at least 40 events in Thailand, attracting more than 8,000 MICE travelers, generating revenue of approximately 528 million baht.

Group 2 People's Republic of China in august In Shanghai and Guangzhou, it is expected that there will be at least 45 events in Thailand, attracting more than 9,000 MICE travelers, generating approximately 594 million baht in revenue.

and Group 3, Indonesia in September It is expected that there will be at least 25 events in Thailand, attracting more than 5,000 MICE travelers, generating approximately 300 million baht in revenue, including preparing to bring Thailand's MICE entrepreneurs to participate in IMEX America 2024 or the exhibition. Travel, Meetings and Events in a big way to negotiate business with buyers in the American market. In this October as well

In addition TCEB has forecast the trend of the MICE industry market in fiscal year 2568 (October 2567 - September 2568), which is expected to generate total revenue of over 2 billion baht from the number of 34 million MICE travelers.

Divided into income from foreign markets of 9.2 billion baht from 1.4 million people and income from domestic markets of 1.08 billion baht from 32 million people.

“Mr. Settha Thavisin, Prime Minister, is ready to support and drive the MICE industry. So that Thailand will be another important destination for organizing the conference. including trade shows, festivals, and various activities at the international level

The Prime Minister believes that the MICE industry It is another important factor in stimulating the country's economy to grow strongly. It can stimulate travel, spending, and distribute income to cover all areas. including entrepreneurs, communities, and businesses.” Mr. Chai said.

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