Beyoncé and LVMH launch new premium whiskey brand “SirDavis”
Beyoncé joins hands with LVMH to launch a new premium whiskey brand “SirDavis” starting sales in September 2567 to meet increasing consumer demand.
On August 21, 2567, CNBC news agency reported that Beyoncé Entering the luxury alcoholic beverage business with the launch of a new whisky brand “SirDavis” together with Moët Hennessy ของ LVMH
As consumers increasingly seek high-quality spirits, Beyoncé joins Mark Wahlberg, George Clooney and many more celebrities who are using their status to elevate premium spirits brands.
As LVMH's wine and spirits division expands in the American whiskey market, SirDavis is named after Davis Hogue, Beyoncé's great-grandfather. who hid a whiskey bottle while he was a farmer during Prohibition in the South
Beyonce said “When I discovered that my great-grandfather had been a bootlegger, it felt like my love for whisky was destined. Sir Davis is a way for me to pay homage to him and unite us through this new shared heritage.”
The whiskey line's headquarters are in Houston, Beyoncé's hometown. SirDavis Produced and bottled in Texas, it is considered the first spirits brand in Moët Hennessy All developed by the company in the United States.
By SirDavis, it is comprised of 51% rye and 49% barley malt and is aged in oak sherry barrels. It is packaged in a tall bottle with a bronze horse shape. Reflecting Beyoncé's latest work, SirDavis will retail for $89 per bottle and will be available in September.
refer : cnbc.com
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