On the Table adds new menus and expands tourist branches to accommodate growing specialty restaurants

On the Table Tokyo Fusion Cafe All Day Dining Adds Fusion Food, Pasta, Salads and Vegetarian Menus to Meet Demand for New Food Experiences and Specialty Restaurant to Increase Sales by 20%, Preparing to Expand Tourist Branches to Target Tourists and Expats

Ms. Mayuree Chitrakarn, Deputy Chief Marketing Officer Zen Corporation Group Public Company Limited He said that modern consumers are looking for new experiences that go beyond just meals, so the brand decided to start using 'Toh Jung' Character Marketing has been around for over a year, creating a fun atmosphere in the store and communicating the brand's various campaigns.

Including the creation of campaigns alongside the launch of new menus to attract customers to use the service for every meal without getting bored. Approximately 10% of regular customers like to try new menus that are always released and post on social media, making the brand still talked about online continuously throughout the year.

“At the same time, the specialty restaurant group is still a hot trend among Thai consumers who are looking for restaurants with unique characteristics and expertise, including the quality of the food they offer. It is expected that in the future, consumer demand will continue to increase, and it will also create growth opportunities for the restaurant business, including On the Table, because the restaurant also has outstanding fusion menus in each category, including pasta, salads, and vegetarian dishes, resulting in sales from these menus increasing by more than 20%.

Especially in the dessert category, the brand's customers are very fond of eating desserts. After the launch of the new dessert menu, TOKYO PARFAIT, customers ordered more than 50% more desserts because the desserts are priced at an affordable price, come in many sizes, and can be eaten after a main course without being too full.

There are also expansions of tourist branches to target tourists and foreigners living in Thailand, such as Central Pattaya Beach, Central Samui, Phuket Foresta, Terminal 21 Pattaya, Terminal Asoke, Central Chiang Mai.

This group of consumers likes to eat a light breakfast that is not heavy on the stomach. Therefore, the brunch menu, desserts, and drinks have become best-selling menus that meet the needs of tourists very well. There is also an expansion of branches outside the shopping mall to the first community mall, La Villa Ari, to respond to the lifestyles of people in the area, along with reinforcing the complete All Day Dining concept."

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