Thai Life Insurance launches digital platform Live Bright, using AI to develop personalized data

Thai Life Insurance launches a new advertising campaign, Live Life with no Regret: Live a life that you will not regret, sparking ideas for people to find inspiration, along with launching a digital platform, Live Bright, using Generative AI technology to develop data, encouraging them to follow individual goals.

Mr. Chai Chaiyawan, Director and Chief Executive Officer, Thai Life Insurance Public Company Limited or TLI Revealed that Thai Life Insurance has presented a series of advertisements “Live Life with no Regret: Have a Life You Will Never Regret”, released via online media from October 8, 2567, conveying the content of “Living a Meaningful Life” by finding inspiration to do what you love, going out to live your life to find things that will help fill you with happiness and make every day of your life as valuable and meaningful as possible.

This is the first time that the Thai life insurance business has used digital technology to develop it into a tool that supports people to be able to go out and live their lives in an End 2 End way, from creating inspiration, stimulating action, planning or defining activities that match lifestyles, preferences and aspirations, which is consistent with the insight of people today who have to live their lives in a hurry, so much so that sometimes they don't have time to plan to go out and live their lives the way they like or spend meaningful time with loved ones. The “Live Bright” platform consists of 5 main features: namely

1. Personalize Bucket List Idea : Find inspiration and ideas to help spark activities that fit your lifestyle through articles, travel experiences and activities. You can add to your bucket list to create your own activity plan and share this activity with loved ones who can do it together.
2. Smart Planning Tool : Smart planning assistant with Generative AI technology that analyzes preferences and needs, recommends accommodations, restaurants, and tourist attractions that are appropriate for the target group's lifestyle, as well as provides tips on preparing for activities.
3. TO-DO LIST : Recommendations on what not to forget and what to prepare to suit each activity
4. Reminder Tool : Advance notifications so you don't miss important planned activities, with preparation functions such as checking weather conditions.
5. Meaningful Wrap Up : Summarize your monthly results to see where you’ve spent your time doing meaningful things with people and what you still need to do.

Mr. Chai said that in order for Thai Life Insurance to be a brand that can create and deliver tangible inspiration, more than just creating inspiration through the content of the commercial, Thai Life Insurance has used digital technology to develop the digital platform “Live Bright, the smartest assistant that helps you find what you want to do” to encourage everyone to find their own inspiration to live a valuable life and go out and live happily, using Generative AI technology to present data in a personalized manner (Personalization) to help plan and implement various goals to be successful and smooth.

Live Bright can be used on smartphones via LINE OA: @ThaiLifeInsurance and follow more details about Live Bright at https://campaign.thailife.com/livebright And you can watch the advertisement film Live Life with no Regret on YouTube Thailifechannel.

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