Trends are changing, people are going to the gym less, turning to exercise at home or outdoors.

The fitness market in Thailand continues to grow by 8-10% per year, with a market value exceeding 10,000 billion baht driven by health trends and the expansion of the middle class. Virgin Active reveals that 71% of Thais prefer to exercise regularly at home or in nature.

From the health trend and better spending power from the expansion of the middle class, the fitness business in Thailand has a continuous growth rate. According to Kasikorn Research Center, the value of the fitness market in Thailand is around 10,000 billion baht, growing 8-10% per year.

As the in-depth survey results Virgin Active Revealed that 71% of Thais now place a high importance on taking care of their health and well-being, even though there has been a shift towards exercising regularly at home or in nature. Moreover, 47% of Thais are active and maintain good mental health.

Julian Brau, Country Director for Thailand and Singapore, Virgin Active

Julian Brau, Country Director for Thailand and Singapore, Virgin Active Virgin Active is now one of the world's leading health and wellbeing club operators, with over one million members across 1 clubs in six countries on four continents: South Africa, the UK, Italy, Australia, Thailand and Singapore.

Virgin Active aims to inspire people to live healthy, empowered lives by delivering a holistic experience for members, with leading expertise, innovation and the best in-club experiences, from outdoor activities to digital with online classes.

This is because Virgin Active's insights research revealed that 71% of Thais now place a high priority on their health and wellbeing, despite the shift to exercising regularly at home or in nature. Furthermore, 47% of Thais face challenges in maintaining an active lifestyle and maintaining good mental health.

Virgin Active launches exclusive campaign in Thailand 'Where Wellness Gets Real' The campaign aims to address this gap, as Virgin Active has a dedicated space for everyone to experience the experience, with specialist programs tailored to their needs, and holistic wellness solutions tailored specifically to the needs of Thai customers.

“Customers in Thailand are similar to customers in other markets in that they seek tangible health care that meets their individual needs and lifestyles.”

This 'Real Wellness My Way' In Thailand, it will reinforce Virgin Active's global brand presence by highlighting real stories of Virgin Active members who are embarking on their wellness journey. Real Wellness Ambassadors will be selected from among Virgin Active members who will share their challenging stories and show how Virgin Active has helped them on their journey to holistic wellness.

The campaign focuses on real, unadulterated experiences that aim to inspire anyone who is about to embark on their own wellness journey to feel authentic and confident, while also highlighting the brand’s commitment to real health.

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