“Thai people” use the Internet for an average of 9 hours and 20 minutes/day, mostly for communication, financial transactions and entertainment.

“Thai people” use the Internet for an average of 9 hours and 20 minutes/day, an increase from 7 hours and 25 minutes/day last year. It was found that they buy products online once a week. The spending amount increased from 1 baht/time to 375 baht/time.

Dr. Wetangk Phuangthrap, Deputy Permanent Secretary of the Ministry of Digital Economy and Society

On October 28, 2567, Dr. Wethang Puangsup, Deputy Permanent Secretary of the Ministry of Digital Economy and Society and Acting Secretary-General of the National Digital Economy and Society Commission, presided over a seminar to disseminate the results of the “Thailand Digital Outlook” study for the year 2567.

The event was reported by Ms. Ployravee Krikphankul, Director of the Digital Economy Promotion Division, National Digital Economy and Society Commission (NDESC), and attended by representatives from government and private sectors, at the Centara Life Government Complex and Convention Center, Chaengwattana, Bangkok.

Dr. Wethang Puangsup, Deputy Permanent Secretary of the Ministry of Digital Economy and Society and Acting Secretary-General of the National Digital Economy and Society Commission, stated that the Thailand Digital Outlook 2024 study project examines indicators for driving Thailand's digital policy, based on data from the OECD Going Digital toolkit and the OECD Measuring the Digital Transformation framework. The study explores eight dimensions, including:

1) Access

2) Usage

3) Innovation

4) Occupation

5) Society

6) Reliability

7) Liberalization of the market and

8) Growth and living conditions

In 2567, a total of 102 indicators were presented, with data collection and analysis conducted through questionnaires, surveying 3 sample groups: the public sector, the business sector, and primary care units, totaling 51,187 samples, as well as data collection from 35 agencies.

The survey found that most countries' digital indicators improved across all dimensions, such as:

• Household internet access in Thailand was 90.3 percent (21.7 million households), up from 89.5 percent (21.0 million households) the previous year.
• The population aged 16-74 years used the Internet at 90.7 percent (50.1 million people), up from 89.5 percent (49.2 million people) the previous year.
• The number of digital workers with specialized skills increased from 2.63 to 2.78, with an increase in the number of workers in the occupations of programmers and ICT technicians.
• Vulnerable people (general population with household income in the lowest 25 percent) had internet usage at 74.60 percent (12.12 million people), an increase from 69.90 percent (11.23 million people) the previous year.
• The proportion of new graduates in higher education in the fields of science, technology, engineering and mathematics was 33.26 percent (101,411 out of 304,925), an increase of 23.69 percent from the previous year.

“In addition, the average internet usage is 9 hours and 20 minutes per day, up from the previous year’s average of 7 hours and 25 minutes per day. It was found that most people use the internet for communication, financial transactions, and relaxation/entertainment.

For the behavior of people buying products/services online, it has increased. It was found that most people who buy products online will buy at least once a week and the spending value has increased from 1 baht/time to 375 baht/time.

The top three most popular product categories are clothing, electronics, and books, respectively. The most popular online shopping channel is e-marketplaces such as Shopee and Lazada, used by 95.98% of online shoppers (16,501 out of 17,193 respondents). This is followed by social commerce platforms such as TikTok, Line, and Facebook, at 47.18% (8,111 out of 17,193 respondents)," Dr. Wethang concluded.

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