The 1 Insight reveals 5 best-selling products during Easy E-Receipt, showing that Gen Z is alert and spends up 18%.

The 1 Insight summarizes the Top 5 products whose sales surge during tax-deductible shopping in the Easy E-Receipt project, pointing out that the hot electronics group, Gen Z, is alert to tax deduction. Total spending grew up to 18%. People like to buy Apple-Samsung brands the most.

February 5, 2567, during the last 10 days of tax discount shopping 2567, The 1 Insight has summarized the top 5 best-selling products nationwide during Easy E-Receipt discount shopping 2567, including:

1. Air purifier +98%

2. Air conditioning +65%

3. Hair dryer and straightener +56%

4. Mobile phone +27%

5. Sports shoes +20%

From the aforementioned product rankings, it can be seen that there are 2 important factors that affect product purchasing choices in January 2567:

• necessity Or are products that should be bought during this month, such as air purifiers and air conditioners? That is doubly important during January 67 when the PM 2.5 dust pollution crisis returned again.
• Price range The product group has a higher price than other product groups. It may be more convenient to purchase for tax deduction. It can be said that spending only a few items may be close to the maximum tax deduction amount. consistent with that 'Electronic equipment' has risen to the top as the most popular product category during this period, ranking in the top 5 in 4 out of 5 rankings.

In view of the differences in spending in each age group, The 1 Insight has revealed the number one product groups that Gen

• Gen X (age 45 – 59 years, born 2508 – 2522) Senior executives emphasize Work-Life Balance but take full responsibility! Has the highest purchase volume growth in the group 'Exercise sports products' and popular brands include Skechers, Nike and Adidas.
• Gen Y (age 28 – 44 years, born 2523 – 2539) Middle Management, strong energy, goals are meant to hit! This is an age group that still places importance on 'image' as we all know. Therefore, it is not surprising that it has the highest growth in purchases in the group. 'Cosmetics and perfumes' with popular brands including Dior, Chanel and Nars.
• Gen Z (ages 21 – 27 years, born 2540 – 2552) Just started working and have to pay taxes. Alert about discounts, being number 1 with the highest growth in purchases in the group. 'Electronics', with popular brands including Apple, Dyson and Samsung

In addition, data from The 1 Insight indicates that the age group that values ​​tax deductions the most is Gen Z, whose spending grew by 18% compared to last year. It can be said to be significantly higher than Gen Y who grew 6% and Gen X who grew 2%.

สำหรับEasy E-Receipt Project หรือUsing tax deduction rights in 2567 (Form submitted in early 2568) Individual income taxpayers can use the right to purchase a tax deduction of up to 50,000 baht from 1 Jan. – 15 Feb. 67, including products and services in shops that are VAT registered and have a full tax invoice. E-Tax format to products in the categories of books, E-Books and various OTOP products.