Open the inside page of Gen XZ. Which brand wins the most hearts?
An inside look at the shopping of consumers from different generations. It was found that Gen
On February 5, 2567, The 1 Insight, a subsidiary of Central Group, revealed interesting insights into the spending habits of different consumer generations at the beginning of the year, as follows:
1. Gen X consumers (ages 45 – 59 years, born 2508 – 2522)
- The older generation is health-conscious.
- The purchase amount grew the highest in the group. 'Sports exercise products'
- Popular brands are Skechers, Nike and Adidas.
2. Gen Y consumers (aged 28 – 44 years, born 2523 – 2539
- Age group that still pays attention to appearance
- The purchase amount grew the highest in the group. Cosmetics and perfumes
- Popular brands are Dior, Chanel and Nars.
3. Gen Z consumers (ages 21 – 27 years, born 2540 – 2552)
- Young people are interested in IT products.
- The purchase amount grew the highest in the group. electronic equipment
- Popular brands are Apple, Dyson and Samsung.
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