Hermes plans to raise prices again by 8-9% in 2567 after Q4 sales surge 17.5%.

Hermes is set to raise prices again by 8-9% in 2567 after Q4 sales jumped 17.5%, reflecting the resilience of high-end buyers. amidst economic problems

On February 9, 2567, Reuters news agency reported that Birkin bag maker Hermes said it would raise prices again in 2567 after sales jumped 17.5% in the fourth quarter of 4, reflecting the resilience of high-end buyers. Even though there are economic problems

Sales in the three months to the end of December totaled 3 billion euros, or about $3.36 billion, up 3.62% at constant exchange rates. This exceeds expectations for 17.5% growth, according to Visible Alpha consensus estimates.

Axel dumas Executive Chairman Hermes It said it plans to raise global prices between 8-9% in 2567.

Hermes is raising prices by around 7% globally in 2566 to compensate for higher production costs. The exceptions were the United States, which rose about 3%, and Japan, which saw double-digit increases due to currency fluctuations.

One of the most consistent companies in the luxury goods industry, Hermes has a history of outpacing competitors when economic downturns occur. Underpinned by classic design and careful management of production and stock. This helps maintain the brand's exclusivity.

side Luke Solca Bernstein analysts said the performance was a solid move. This confirms Hermes' strong brand momentum.

Note: 1 dollar = 0.9283 euro.

refer : reuters.com