M-150 Sparkling promotes compressed air power, targeting Millennials, targeting 1 million cans/month.
Osotspa plans to invade the carbonated energy market with a value of 300 million baht, expecting the market value to reach 5 billion baht in 1 years. Launching "M-150 Sparkling", sales soar, setting sales target of 1 million cans per month. Set up a bank-Pimtha Presenter targets Millennial customers
March 8, 2567 Mr. Sarayut Jitcharungporn Chief Domestic Beverage Officer Said that Osotspa has expanded the energy drink product segment. Launching a line of carbonated caffeine-infused drinks in canned form, emphasizing refreshment. To meet the needs of a new group of consumers who demand energy in more diverse forms.
The market for carbonated energy drinks in cans It has a market value of approximately 300 million baht and is expected to grow up to 1,000 million baht within the next 5 years, accounting for 10% of the current canned soft drink market.
after launch M-150 SPARKLING ENERGY It received a better response than expected. Target sales of 1 million cans per month. Osotspa expects that the launch of this first new product It will be the starting point for creating a New S-Curve and a new definition of Energy Drink products for Thai people.
M-150 SPARKLING ENERGY It's a carbonated drink in a can with a modern feel. Responding to the needs of Gen Z or Millennial people, launching "Bank-Pimtha" เป็น brand ambassadors Millennial representative
It is considered the key opinion leader of the target group. He has more than 10 million followers on social media and has an active lifestyle. Like to do a variety of activities that appeal to Millennials.
In addition M-150 Sparkling also invests in promotion budget through online advertising media. Social media, outdoor media, and activity booths giving away more than 500,000 product samples to the target group. To fully reach the target group, M-150 Sparkling energy is available in 2 refreshing flavors: original and pink lemonade. Sugar-free and natural caffeine. Price 20 baht.
