The Prime Minister along with the Softpower committee met with the LVMH group, hoping to bring Thai brand products to world-class luxury department stores.

The Prime Minister along with the Softpower committee met with the LVMH group, hoping to bring Thai brand products to luxury department stores. along with talking with the president of Printemps Department Store

March 11, 2567 Mr. Settha Thaweesin The Prime Minister and the Finance Minister along with Miss Paetongthan Shinawatra Vice Chairman of the Softpower Committee and Mrs. Chadathip Chutrakul The Softpower committee met with Mrs. Cathering Newey, Director of the Department store and Mrs. Christine Beaude, Finance Director, department store Cheap which is a retail business for High-End customers

It is a department store that “Select only the best” In the process of inviting various brands to open storefronts, which Le Bon Marche is a subsidiary of LVMH.

The Prime Minister said that the Thai government places importance on strengthening global competitiveness. and accelerating the creation of the creative economy Including asking for consideration to increase opportunities to exchange activities between department stores. and organize promotional exhibitions and pop-up booths between them.

In addition, the Prime Minister also talked with Mr. Jean-Marc Bellaiche, President of Printemps Department Store, a fashion retail business.

Both sides discussed cooperation regarding displaying products and bringing Thai products to display. The department store provides space for young designers.

which such cooperation It will cause cultural exchange. Promote the creative economy Help push and provide opportunities for Thai designers to showcase their products to the world.

At the same time, the Prime Minister also posted a message via his personal Facebook page. “Srettha Thavisin” that he intended to come and talk with a major French department store To take Thai products to the world level

Bon Marche is the world's first department store. Selling high-end products because it is a department store that “Select only the best” with the LVMH group as a separate building called “La Grande Epicerie”

It also sells gourmet food from around the world. Specifically, the supermarket here has 17 departments, ranging from groceries. Food from many countries, baked goods, meats, famous dishes from around the world. Drinks and beer

“I want to have products from Thailand. Also for sale in the store. Because I firmly believe Thai products are of high quality. and is in demand around the world.” The Prime Minister stated