FWD Life Insurance is ready to invade the agent channel, aiming to create 30% more new agents in 67.

FWD Life Insurance reveals agent channels are growing at an unprecedented rate. Create more than 14,000 agents, first year premium of almost 3,000 million baht, aim to be in the top 5 by the end of the year, creating 30% more new agents.

Mr. Sahaphon Phonphathaphi Chief of Staff Agent channel line FWD Life Insurance Public Company Limited Revealing the company's operating results in 2566 FWD Life Insurance has first-year premiums of nearly 3,000 million baht, growing 20%. There are more than 14,000 representatives and the number of people with MDRT qualifications has increased 36% from last year.

Meanwhile, according to the Thai Life Assurance Association, in 2656 the company had first year premiums of approximately 20,000 million baht, growing 28%, ranking second in the business. With insurance premiums through banking channels 70%, agent channels 15%, other channels such as digital, SCB Protect group insurance, etc. 15%.

By the end of 2566, the agent channel has experienced significant growth. From less than 5,000 agents, there are now more than 14,000 agents. First-year insurance premiums from 1,224 million baht have increased by nearly 3,000 million baht, or 20% growth, while the market has grown on average 3%, which is in line with the growth in Company overview Ready to move from 9th place in 2562 to 6th place at the end of 2566.

By offering life insurance products Through agent channels, divided into 40% savings insurance, 40% additional health and critical illness insurance contracts, and 20% investment-linked life insurance (unit linked).

Mr. Sahaphon said that the factor that helps support the growth of agent channels comes from the introduction of modern technology to help develop agent potential to a higher level, called the Agency Discovery Platform or Agency Discovery Platform (ADP). ) which helps develop agents in learning products. How to work with the company correctly Learning about money laundering laws Principles of good representative practice This platform will help people who are new to the business to learn immediately.

“By 2567 for agent channels The company aims to be in the top 5 for first-year premiums, which will grow 30%, and aims to recruit new agents by another 30%.”

Mr. Sahaphon said that the company has introduced technology to help develop tools for agents in both sales presentations and recruiting new agents. Most recently, the company will also launch a tool to help sell insurance through VR glasses. FWD Thailand is the first to use it.

VR glasses will help the service to be seen as a virtual image. How will each customer live their retirement life? And how to plan your life? It may not be to the point of opening insurance sales and closing sales. But it is open to creating awareness (Awareness) and will be another tool to help sales agents talk to customers more conveniently. Especially in the group of target customers who are senior citizens, which is a market with high growth rates at present.

At the same time, the company also has a Virtual Guide to help with communication. Prepare new agents Introducing an easy-to-understand learning path, including a web page to help recruit agents that are convenient and can reach prospective groups anywhere, anytime.

Agents can also quickly introduce themselves and company information. Agents can send personalized links through various social media in order to recruit leads directly. And you can customize your personal profile including pictures of your own activities, including viewing reports on the usage of leads and tracking recruitment. Prospect information will be kept private. Information will definitely not be leaked to other agents.