Retail trade hot: Tops Daily expands franchise to compete for share of mini supermarket
Tops Daily bounces back to welcome mini supermarket growth. Speed expands the Tops Daily franchise with 2 models, guaranteed income up to 150,000 baht per month.
Miss Methini Pisutsinthop Deputy Managing Director of Operations Central Food Retail Company Limited affiliated Central Retail Revealed that the company sees an opportunity to expand the mini supermarket business in Thailand which is growing continuously.
In the past, Tops Daily has revamped itself by positioning itself as a joy-venience store under 4 main pillars:
1. The right marketing
2. The right product
3. The right shop
4. The right employees
According to Central Food Retail's 5-year strategy through the strategy of being the leader in supermarket retailers on every platform, controlling every customer segment.
Currently, Tops Daily has 57% of branches in Bangkok and surrounding areas, 43% in other provinces, divided into 17% in the southern region, 12% in the eastern region, 6% in the northeastern region, 5% in the central region, and the remaining 3 are in the western and northern regions. %
Most of Tops Daily's locations are in community and residential areas. (Residential) 51%, gas stations 12%, tourist attractions and hotels 11%, and others 26%
The potential of the mini supermarket business In Asia it was found that Proportion of population using convenience or mini-stores One supermarket branch found that Korea can accommodate 1 customers, Japan 953 people, while Thailand can accommodate up to 2,220 customers.
From such potential Tops daily Therefore wants to expand the franchise business, which currently has 30% up to 45% to support business expansion. Mini supermarkets in Thailand are likely to continue expanding. and making Tops Daily become a center or hub for people in the community under 2 models:
1. Open a new store for those who have ownership or possession rights to land or a building of more than 200 square meters for a period of more than 9 years, requiring an investment of 4-6 million baht, guaranteed income of 150,000 baht per month.
2. Manage the same store For those who do not have ownership or possession rights to land, interested in taking over the management of the previously opened Top Daily store requires an investment of 1.07 million baht or more. Guaranteed income of 60,000 baht per month
Its strengths that differentiate it include:
1. Low investment, quick payback, good profits, guaranteed income. With a starting investment budget of just 1.07 million baht, guaranteed income of 60,000 baht per month, quick payback within 2 years.
2. It's a franchise business for everyone. Give opportunities to people who are interested in investing. Both small and large investments Can create growth together
3. Guaranteed success with the strong potential of Tops Daily with high sales growth rates (same store sale growth) and a variety of products and
4. Opportunity to join forces and become a business partner with Central Food Retail, Thailand's leading food retailer that stands number one in the hearts of consumers. Ready to provide support throughout the business process. With a professional training team and financial partners that support funding loans from the Small and Medium Enterprise Development Bank of Thailand (SME D Bank) with special conditions for interested people.
“The goal is that we want to have partners in the community. which has a better understanding of the needs of people in the area than Tops daily, went in to expand on its own This will make the brand even stronger and fulfill its mission of being a hub for customers to access Tops products more quickly.
We have developed two franchise models: Landlords have a large investment and want a large and fast return on investment. Another model for small people who want to own a business. Want to have freedom in your career And there is compensation for being able to take care of the family. Because there are a lot of small people in our society.”
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