Vitamilk x Uniqlo launches UTme collection, targeting the new generation.

Vitamilk joins hands with Uniqlo to launch the UTme collection of T-shirts and tote bags designed by Thai artist Painterbell for the first time. Aiming to expand the customer base, targeting the new generation.

March 21, 2567 Mr. Anant Teerawichayakul, Marketing Manager, Green Spot Co., Ltd. Revealed that Vitamilk is the first to produce soy milk in glass bottles. Makes consumers remember the logo, glass bottle, and brand image very well. Not only the market Only in Thailand Also exported to over 50 countries around the world.

In order to reach the new generation of consumers So we joined hands with "Uniqlo" world class apparel brand Create fashion products Inspired by Vitamilk and Thailand's identity including other countries in which the company distributes

with Thai artists representing Gen Z people like “Bell Painterbell” (Settaporn Kowanichkul) He is the designer of 4 exclusive designs in the UTme Vitamilk collection, designed into shirt designs that are easily accessible.

“The expectation this time is not primarily about numbers. But looking at the issue of marketing strategies that will create new awareness by using fashion products in collaboration with the UNIQLO brand. That will make Vitamilk more accessible to the new generation target group. Increase awareness that Vitamilk is a lifestyle and contemporary brand.”

Ms. Khemjira Thetprathip, Director of Marketing and Public Relations, Uniqlo (Thailand) Said that the UTme Vitamilk collection this time is Uniqlo's first time with the Vitamilk brand, consisting of 4 patterns.

The products include T-shirts and cloth bags from UTme. You can purchase them at Uniqlo Central World stores only. From 18 March 2567 - 31 May 2567