Crowdfunding Strategy #30 Competition has changed. But the main core must be clear.

last weekend I read an article from McKinsey that said that after the crisis passed,  “Organization move from a Mindset of Coping to one of Competing” or “The organization must change fromDefendasmatch” Must search for opportunities that have not yet been discovered. And the organization must be adjusted to create a new system that is flexible, patient, and places more importance on humans. It's probably like Albert Einstein once said, “In the midst of every crisis, lies great opportunity” It should be translated into a familiar Thai phrase: “Every crisis is an opportunity”

Coming to the first quarter of 1, I have seen many people make some changes to their businesses. While many others still act like before. This is caused by work being more busy than before. During this upcoming Songkran In addition to resting I would like to invite us to think about how we can make the organization more competitive than before. I offer three simple ideas:

                  1.Main core (Core)

                  2. Realization (Implementing)

                  3. Watch the results (Transformation Outcome)

main core (core) The core refers to the core of the business. It is something that says that this business is important. And what role will it play in the future? It is like a starting point that must be clear. If there is not enough clarity or starting in the wrong direction For example, look at business plans from an emphasis on results. Or think only about making a profit first? It will cause business operations to lack direction. and lead to problems over time. Therefore, starting with a good core is necessary. Like we've heard for a long time that a good start is half the battle, is it true?

For example, a startup that wants to become a tech company starts with developing an educational program for children. But as time passed, the company began to grow. Starting to have sales Instead, the founders focused on looking for short-term profits. and find business opportunities By forgetting the core of the business

As a result, this company started doing unrelated businesses such as e-commerce platforms and Social Media, causing loss of branding and causing confusion among consumers and employees without realizing it. What is the core of the company?

realization (implementation)

This part is about putting ideas on paper that will increase your competitiveness. Born into something tangible This process involves detailing the work site and receiving feedback to adjust the concept to be more appropriate. Many readers have probably heard the term "paper tiger" meaning that it is not actually successful. It's this part right here because the Implementation part. It is a part that defeats the master. So you have to take it easy. Make it a daily routine. It is true that many things at this stage need to be adjusted. But there is one thing that must not be changed, which is the core of the business. There are interesting figures that less than 50% of people are able to maintain their core during This Implementation

tBlemishes look at the results (Transformation Outcome)

This part is to collect the flowers that grow from Implementation and the core of the business But don't trust it yet. It must be monitored until the created model can be systematically stabilized. This part will naturally have some minor adjustments. But it is not the main modification. such as adjusting social media Billing system, product appearance, or some programs.

Increasing your competitiveness is always important. But sometimes we don't know where to start. Hopefully the model that has been presented will give everyone an idea so that they can begin to increase their full potential. Thank you and see you next time. May every day be a good day for all readers.