Chaisi, Thailand's number 1 street food, acquires business-JV Invaded the Philippines-Japan for the first time
Chaisi Corporation moves forward with plans to enter the stock market. Generate income of tens of billions of baht Prepare to acquire 5-10 additional brands, enter joint ventures abroad. The first Chai Si Filipino shop Japanese instant cup noodles aims for 67% revenue growth in 25.
April 1, 2567 "Chaisi Corporation" Owner of the number 1 street food cart chain in Thailand such as Chai Si Noodles, Chai Si Plus, Chai Yai Chicken Rice, with over 4,500 branches throughout Thailand. The big plan for 2567 is to acquire businesses and prepare joint ventures (JV) to enter foreign markets. Aiming for main income of 10,000 million baht
Transformation over 30 years drives profits up 121%
Mr. Phanrob Kamla, Chairman of the Executive Committee Chaisi Corporation Company Limited Revealed that in the past the company has transformed Big organization from "Chai Si Noodles and Dumplings” to "Chaisi Corporation" To organize an army to prepare to raise funds in the stock market.
By repositioning from the king of noodles to the king of street food. for the company Run faster through 7 franchise brands Including cooperation with restaurant partners such as Noodle shop "Crying Tiger" Bakery shop “BRIX” To expand the portfolio into other businesses and strengthen income.
“It's like we're looking for a singer to join the band. People who come to sell the whole business, we don't want it. because it means that he will leave We want him to stay ahead and develop. Four men will reinforce the background. is to grow and promote each other The future may see the crying tiger in Chai Si. Or the Four Men in the Crying Tiger.”
After 1 year of Transformation, operating results continue to expand, especially in 2566, net profits will grow 121%. “Lets us know we're on the right track.”
Income for the past 3 years (2564 - 2566) of Chaisi Corporation is as follows:
-
- Year 2566, revenue 1,117 million baht, net profit 126.6 million baht
- Year 2565, revenue 1,078 million baht, net profit 57.3 million baht
- Year 2564, revenue 944 million baht, net profit 64.8 million baht
For 2567, the company aims for revenue of 1,506 million baht, a growth of 25%, while profits are expected to expand 10% from the previous year, generating revenue of 1,117 million baht and profit of 126.6 million baht.
Take four men to invade the Philippines-Japan Ready to acquire 10 brands, generating tens of billions of baht in revenue
Mr. Anuchit Sappasa, Managing Director of Chaisi Corporation Company Limited. Said that the company aims for the future to have a main income of 10,000 million baht, growing by leaps and bounds.
The short-term plan is to acquire 5-10 other popular restaurant brands to add to the portfolio. Because the street food market is worth more than 300,000 million baht, there are still many gaps.
“Do it yourself and get rich slowly. If you have money, it's better to buy it. But we want brands that are willing to work together with us. This point will make our brand grow exponentially.”
Mr. Anuchit further said that Street food is more competitive than it was 30 years ago, when the only franchise was noodles. Now there is fried chicken and others, making us think about acquiring other brands to continue expanding the market. We will buy shares in the proportion of 50% or more.
by the brand that we acquired The model will be split into street food, cart shops, along with expanding branches in other storefronts as well.
At the same time, from the expansion of the food retail portfolio, the Crying Tiger and Brix brands had to expand their own branches. As a result, the self-invested branches will have a proportion of 20% from the original 10%, resulting in the proportion of franchises decreasing to 80% from the original 90%.
However, Chaisi Wonton Noodles brand Still expanding to 6,000 branches from the original 4,500 branches, while other franchise brands will expand to a total of 100 branches.
In addition, it is preparing to expand its distribution center to another 3 locations: Yasothon, Hat Yai and Nakhon Ratchasima. Use a total budget of a million baht/place. Previously there were 7 production plants including:
- the North : Lampang Phitsanulok
- Northeastern Region: Maha Sarakham, Udon Thani
- Central Region: Bangkok (Head Office)
- Eastern Region : Chonburi
- Southern Region : Surat Thani
meanwhile Chaisi Corporation has entered into a joint venture (JV) with Cabalen Group, a food giant from the Philippines.
By Phase 1 investing in building a line factory. Under a budget of 30 million baht, piloted with the brand “Chai Si Noodles and Wontons” which will be sold in private franchise restaurants in the Cabalen chain Should expand into the Philippines in late 2567 - early 2568.
In addition, we also negotiated with Japan prepares to make boxed instant noodles from Chai Si, invading Japanese supermarkets. In addition to invading foreign countries, the company is also looking at bringing foreign brands to expand in Thailand.
Read related news
