DUSIT transforms over 20 rai of land to launch Dusit Ajara Hua Hin, a high-end accommodation project worth 2,000 billion baht

DUSIT transforms over 20 rai of land next to Dusit Thani Hua Hin Hotel to launch Dusit Ajara, a high-end accommodation project worth 2,000 billion baht, with piles to be driven in 69

March 19, 2568 Dusit Thani PCL. (DUSIT) Inform the Stock Exchange of Thailand that Dusit Ajara Hua Hin Co., Ltd. which is a subsidiary Preparing to develop a residential project on 20 rai 20 square wah of land. On Phetkasem Road, Cha-am District, Phetchaburi Province

The land is adjacent to the land where the Dusit Thani Hua Hin Hotel is located and the project is called Dusit Ajara Hua Hin.

สำหรับ Dusit Ajara Hua Hin Project It is a high-end residential project designed with a focus on well-being, with a multi-generational living concept for customers of all ages in the same area and constructed using environmentally friendly materials.

The project is worth approximately 2,000 billion baht and is expected to start selling this year with a sales office located at the project site and construction to begin around 2569.

DUSIT stated that the main sources of funds for the project will come from sales revenue and project finance. The Dusit Ajara Hua Hin project is in line with the company's strategy to expand its real estate development business unit and maximize asset utilization.

Mrs. Suphajee Suthumpun, Group Chief Executive Officer, Dusit Thani Public Company Limited.

Mrs. Suphajee Suthumpun, Group Chief Executive Officer, Dusit Thani Public Company Limited. Revealed that Dusit Thani Group has set 3 strategies: creating balance, creating growth and spreading business risks by adjusting the business portfolio to create balance for the business, not relying too much on any one business and not sticking to the old business model but adding new business models.

Not only expanding the service growth from 8 countries to 20 countries, Dusit Thani also wants to expand to meet the needs of people in all segments and expand to have more business diversity by adding 2 more business lines: "Dusit Food" and "Dusit Real Estate" from the original 2 main businesses: hotel business and education.

“Dusit Real Estate is a business that has been developed to meet the needs of the market because of the nearly 300 hotels and properties that we currently manage, we own 11 and manage the rest. The trend we see is that the properties that we manage want to develop real estate projects as well. Therefore, we need to make ourselves understand real estate development in order to be able to provide services to customers.”

In the Real Estate section, the first project is Dusit Central Park, a mixed-use project consisting of a hotel, a 5-star hotel. "Dusit Thani Bangkok" ,Ultra-luxury residences, premium office space, shopping malls, Roof Park, sky gardens on an area of ​​23 rai.

“We do not come from the real estate line, but from the service or hospitality line. Therefore, we interpret living as a new way of life or a luxury lifestyle by creating a Hi-end residence with wellness that is in line with the well-being trend under the concept of Branded Residence that will stay with the buyers forever. By bringing hospitality to serve buyers-residents, including designing a perfect design that is not too much or too little. Finally, we include pet care in the project and everything will be under ECO-friendly.”

From the first Branded Residence project, Dusit Central Park, Dusit Thani has further developed the second project, the ultra-luxury residence, "Dusit Ajara Hua Hin", with a project value of over 2 million baht, in the form of a low-rise residence on a 2,000-rai area under the concept of "Multi-generational Living", answering the lifestyles of all generations, with 20 units and supplemented by Branded Residences in the style of The Only Thai Branded Residences.

“We want to utilize the remaining 20 rai of land bank of Dusit Thani Hua Hin Hotel, while also using the Hospitality Service Team of Dusit Thani Hua Hin Hotel to provide good service to residents.

In addition, Hua Hin has a long history that is of interest to tourists. There are efforts to develop the city into a Smart City and develop an airport to accommodate tourists. Hua Hin is ranked 4th among the cities that tourists like to visit for relaxation. Therefore, we see that Hua Hin has the potential to develop an ultra-luxury residence.”

This "Dusit Achara Hua Hin" It is a Leasehold project or a long-term lease of 30 years + 30 years. Currently, the opening price has not been announced, but it is expected to be at the same level as the Branded market, around 2-2.5 baht/sq m. Initially, the target is to penetrate the Thai customer market 60% and foreign customers 40%, which currently Dusit Thani's foreign customers are mainly Scandinavian and European groups.

The Sales Gallery and pre-sales will open in April and construction is expected to start in mid-2026 and be completed in 2028.

“The current global economy is highly uncertain, so we have to be careful in our investments, investing in the right timing for our portfolio businesses. Currently, Dusit Thani has invested a large amount of money in the Dusit Central Park project, so we have to wait for the project to be fully completed by mid-2026 before starting the full construction of “Dusit Ajara Hua Hin” in the middle of next year, so as not to affect the company’s cash flow too much.

The goal of this project is to meet the needs of people of all ages. We do not have a goal to set a new high price in Hua Hin, but it is a reasonable price. However, Branded Residences are usually more expensive than Non-Branded Residences. As for the cam fees or common area service fees, they are no different from the general market standard, which is around 100-150 baht per square meter.”

side Natthaphan Sriyuksiri, Managing Director of Dusit Estate Co., Ltd. He added that the project “Dusit Ajara Hua Hin” is in line with the development plan of the area in front of Dusit Thani Hua Hin Hotel, covering an area of ​​20 rai, into a 'Low Rise, Low Density' residential area that offers 'Multi-generational Living', allowing all ages in the family to live together.

It is a Leasehold project, or long-term rental, consisting of 7 buildings, divided into 3 three-story buildings and 4 six-story buildings, with a total of 6 units. The units range in size from 3 bedroom, 96 - 1 square meters, 70 bedrooms, 90 - 2 square meters, 120 bedrooms, 180 square meters, and penthouses. In every building, the first-floor unit area is designed to have a private green garden area of ​​3 - 250 square meters, with parking space adjacent to the residences.

With space for exclusive facilities such as Main Courtyard, central garden, outdoor lifestyle zone, large swimming pool, playground, living room, entertainment room, dining room, indoor and outdoor clubhouse area, and tropical garden covering more than 60% of the project area.

and the Branded Residences service in the style of The Only Thai Branded Residences, which is the strength of world-class Gracious Hospitality service. Residents can call for 5-star hotel-level services from Dusit Hospitality Services through a 24-hour Concierge service, twice-weekly housekeeping service, and various activities and exclusive Dusit Gold Platinum privileges that can be used at participating Dusit Thani hotels and resorts worldwide.”

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