BRI expands new business lines - generates additional income to cope with real estate risks on all sides
Britannia (BRI) solves the real estate game 68, risking the economy, shrinking purchasing power, banks tightening lending, adjusting the portfolio to launch 6 new projects worth 7,500 million baht, aiming for 4,000 million baht in revenue, while expanding into new markets through 4 new businesses, pushing Wellness - Pet Care - interior decoration, gardening and renovating old houses.
Dr. Supaluck Chanpitak, Chief Executive Officer of Britannia Public Company Limited (BRI) Revealed that the real estate market this year still faces risk factors on all sides, similar to 2567, from the global economic slump, including Thailand, lower-than-expected GDP growth figures, as well as various household debt issues affecting purchasing power that has not yet recovered, and strictness in lending.
Amidst this crisis, this year BRITANIA must stand back on its competitiveness, both in terms of products and services that are in line with the lifestyles and needs of consumers of all ages, reinforced by reinforcing the brand value under the concept of Craft a live you love, which reflects the identity of BRITANIA.
In 2568, Britannia will operate its business through 3 main strategies. together with “Authentic Growth” Continuously operate with prudence, improve product and service quality, deliver houses to customers according to contracts. This year, 6 new projects will be launched, worth 7,500 billion baht, with a target of 5,000 billion baht in revenue recognition from transfers (including joint venture projects) and a target of 4,000 billion baht in total revenue. According to the plan for the first half of the year, 4 projects will be opened, including:
- BELGRAVIA exclusive project Pinklao-Boromratchonnanee, project value 1,600 million baht,
- BRITANIA Suk Sawat-Pracha Uthit project, project value 1,100 million baht,
- GRAND BRITANIA project, Bangkok Kreetha-Suvarnabhumi (JV), project value 1,550 million baht
- BRITANIA Bangsaen Project (JV) Project value 1,250 million baht
And another 2 projects will be opened in the second half of the year, including:
- BRISTOL BANGKOK (JV) project, total value 1,050 million baht
- BALCO LAGOON project, Cherngtalay, Phuket, project value 950 million baht, is a project that continues the success of the BALCO BANGTAO BEACH project. It is a single house/villa near Bang Tao Beach, private with only 35 units.
“The next strategy is “Crafted Branding” Focus on consumer awareness of BRITANIA’s unique identity through Craft, meticulousness in sourcing, design, construction, architecture, and Love, care in service.”
Including the launch of a new presenter "Nadech Kugimiya" Reflecting BRITANIA's DNA in living the life you love perfectly.
Ready to enter new markets – New Business increases income opportunities through strategies “Crafted Expansion” Based on current consumer trends, Britannia will expand into new markets and businesses, including:
- Wellness Service at Home provides health and lifestyle consultation services.
- Pet Care Service Pet Care Service
- Interior & Landscape provides interior design and garden design services.
- Renovation & Construction provides services for building and renovating old houses.
Including comprehensive services in the future such as care for the elderly, young children and cleaning.
All these directions and strategies show that Britannia still stands firm in doing business that meets the needs of customers with the value of good products and services to increase the company's competitive potential and create awareness of BRI's identity. We sincerely hope that Britannia will be one of the real estate development brands that everyone thinks of because throughout the past, Britannia has continued to focus on developing the best new things to allow customers to design their lives in the way they love, in line with Britannia's brand promise, which is "CRAFT a life you love". The best thing is to live your life in the way you love.
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