Egg Digital reveals 68 plan to use Agentic AI to meet 5 business line-ups
“Ek Digital” unveils 2568 plan to drive business with Agentic AI, combining the power of “Data-Technology-Creative” to transform marketing-communication-product development, responding to consumers in the era of smart customers with “Attractive Offers-Right Timing-Appropriate Channels”
April 30, 2568 – EGG Digital Unveiling the 2568 plan under the concept of “Redesigning Tomorrow's Customer Journey – Powered by Intelligence, Inspired by Creativity”, introducing EGG AI Agent, an Agentic AI technology that helps businesses understand consumers in every dimension.
Egg Digital's Agentic AI solution combines data, advanced technology and creativity to enhance marketing, communication, advertising and product development efficiency to meet the needs of the Cognitive Customer era, which understands every need and reaches every touchpoint.
Moving forward to deliver 5 Customer Engines powered by EGG AI Agent, the most advanced intelligent technology in Southeast Asia, aiming to support Thai businesses in using AI to create competitive advantages and create exponential growth amidst a business world where technology and customer behavior are rapidly changing.
Dr. Teeradej Damrongpalasit Chief Executive Officer, Egg Digital Company Limited He said that the key strategy that allows Ek Digital to achieve its growth target in 2567 is the application of AI in the operations of 3 main businesses: Analytics AI and Consultation, Media Convergence, and MarTech Solution, enabling Ek Digital to effectively offer services that meet the needs and create business results for customers.
In 2568, the company will continue to use AI to further develop and enhance service potential in all dimensions under the concept of Redesigning Tomorrow's Customer Journey - Powered by Intelligence, Inspired by Creativity, creating new experiences for consumers driven by data, advanced technology and creativity.
Egg Digital sees and understands the changes in consumer behavior in the era of smart customers, which has a complex Customer Journey, multiple roles in one person, is intelligent, makes quick decisions, and requires a more specific experience, or what is called Dynamic Personalization.
Agentic AI will be an important piece of the puzzle that can help analyze consumer behavior in every dimension and every moment, including needs, behaviors, and decisions. It can help brands understand consumers more clearly, easily, and quickly, leading to an improvement in marketing, communication, and advertising, as well as designing products and services that meet the needs and are more accurate.
Dr. Thiradech continued that another reason that shows that AI is playing a big role today is the trend of using AI in business organizations. Data from McKinsey and Company indicates that business organizations have used AI technology by up to 72% in 2024, up from 2023, when only 55% of AI was used. In 2025, it is estimated that business organizations will use AI even higher, at 88%.
In terms of personal AI adoption, Elfsight reports that US adults aged 18-64 use AI at least three times per day in everyday life, while the Edge AI and Vision Alliance reports that there are currently 3 million users worldwide using AI.
Driving growth
With the concept of Redesigning Tomorrow's Customer Journey
Dr. Thiradech continued that this year, EGG Digital has joined forces with global AI technology partners by introducing EGG AI Agent, an Agentic AI technology designed to help businesses understand customers in all dimensions and make intelligent, automated decisions. It will be used to drive operations in all three business groups.
Ready to seamlessly integrate with the potential of data, technology and creativity to help partner brands devise marketing strategies, plan communications and advertising in depth, leading to the creation of "the right offer" at the "right time" and through the "right channel", creating a personal experience in every moment in real time through 5 Customer Engines powered by EGG AI Agent, considered the most advanced intelligent technology in Southeast Asia.
5 Customer Engine Powered by EGG AI Agent
- First-Party Data – A Big Data That Elevates Marketing to Dynamic Personalization
- Agentic AI Lab – Intelligent decision-making models that help businesses make more accurate, faster, and smarter decisions, such as InfluMatch.AI, an automated influencer search platform.
- EGG Retail AI Suite – Deep sales and customer behavior analytics platform that helps measure sales and promotion performance, as well as plan assortments and forecast sales.
- Creative Intelligence Studio – AI-powered content and media creation solutions and insights enable rapid dynamic personalization campaigns.
- MediaFusion Engine™ – A complete media solution powered by 720-degree insights that helps you understand consumer behavior, plan, customize and measure results in one system.
Unveiling plans to use Agentic AI to drive 3 core businesses
- Analytics AI and Consultation Business – Brings EGG AI Agent to enhance data insights and unlock new opportunities that can create value for businesses, and launches “Consultant AI”, an intelligent AI system that provides precise strategic advice, helps analyze in-depth, forecast business trends, marketing, and consumer behavior to plan ahead, evaluate, and recommend specific approaches that enhance business decision-making efficiency.
- MarTech Solution Business – Using data and AI to enhance the efficiency of the EGG ONE Platform to be more accurate and respond to specific customer needs. Continue developing the InfluMatch.AI platform, an AI tool that will help brands find the right influencers more accurately and efficiently with accurate data and analysis.
- Media Convergence Business – Moving forward to upgrade media services to full Media Intelligence by transforming advertising space into an area to stimulate consumer interest, expanding Media Touchpoints, especially in retail media. Most recently, there are media services available at both Lotus’s and Makro, covering both out-of-home advertising media, media in retail stores at points of sale (On-Premise) and sales promotion activities in stores (On-Ground Activation) to enhance experiences and respond to consumer behavior effectively.
“Today’s consumers have multiple roles in one person (Multi-dimensional Segmentation). Marketing and communication that meet the needs are not just about finding where consumers are, but also about knowing and understanding what they need at each moment. We want to be a partner that helps every business understand, communicate, and present products to consumers accurately, quickly, and create engagement that leads to purchasing decisions. At the same time, the company will continue its commitment to develop AI technology skills for the country’s personnel through the internship program with Egg Digital so that these new generations can grow into AI experts and apply their knowledge to further develop the digital industry in Thailand.”
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