Grab Thailand joins hands with TAT to recruit "Ling-om" as "Friends of Grab" to boost tourism

Grab Thailand joins hands with TAT to drive tourism, launching the campaign 'Travel around Thailand, have fun, trust Grab', recruiting 'Ling-om' to be the presenter as "Friends of Grab"

พฤษภาคม 29 2568 Mr. Apichai Chatchalermkij, Deputy Governor for Domestic Marketing, Tourism Authority of Thailand (TAT) He said, “TAT aims to drive Thai tourism in 2568 under the Amazing Thailand Grand Tourism and Sports Year 2025 campaign by encouraging tourists to travel continuously throughout the year to find special moments that are Grand Moments.

Ready to promote travel to 55 attractive provinces nationwide by presenting local identities, charms and stories through new, creative and different perspectives to reveal the hidden beauty of Thailand to both Thais and foreigners.

At the same time, TAT also emphasizes the importance of accelerating the restoration of confidence for tourists through cooperation with partners to enhance the image of Thai tourism to grow strongly and sustainably. On this occasion, we have joined hands with Grab Thailand to organize the campaign “Travel around Thailand, have great happiness, trust Grab”.

Which brought two actors Lingling-Siriluck Kong Aom-Kornnapat Settharatanapong Let's join in promoting various tourist attractions across Thailand and present Soft Power that reflects Thai identity, including nature, food, and culture, to inspire and attract the attention of travelers to want to travel to experience the charms of Thailand. Grab's digital platform will help facilitate travel and promote a confident and seamless travel experience for tourists.

Ms. Chanthida Thananityaudom, Managing Director, Grab Thailand He said that as an official partner of TAT and a member of the Tourism Taskforce, Grab is committed to its intention to continuously play a part in promoting and driving the Thai tourism industry through the development and upgrading of ride-hailing services to meet the diverse needs of tourists, seamlessly connecting travel in major and attractive cities, organizing campaigns and marketing activities to support tourism for both Thais and foreigners, and supporting important events and festivals, etc.

“For this year, we will continue to build on this commitment to help stimulate Thai tourism to recover. We have therefore collaborated with TAT to bring in ‘Ling – Aom’, the hottest rising stars right now, to be presenters to help promote tourism under the campaign ‘Travel around Thailand, have great happiness, trust Grab’.”

It has started releasing various advertising media, both online and offline, and advertising media abroad, including a commercial film that has received a very good response, with the hashtag trending at number X, and with 1 million engagements and over 2.3 million reposts in less than 1 hours.

We also organized special activities to encourage people to travel during the rainy season or green season to win the right to join exclusive activities with 'Ling-Aom'. We expect that with the Yuri trend as one of the soft powers that is gaining popularity, as well as the fan base of both of them across Asia, we will be able to help attract both Thai and international tourists, especially Chinese tourists, to come back to visit Thailand more this year,” added Ms. Jantasuda.

for activities “Go to a nice city, have a lot of fun, trust Grab.” Grab and TAT invite everyone to travel to beautiful cities and choose to enter the code 'NATURE' if you are a nature lover like Ling or enter the code 'CITY' if you like to travel in the city like Aom. Every time you use Grab's services, whether it's a ride-hailing service, food-product ordering, or delivery, with no minimum spending, lucky winners have the chance to join exclusive activities with 'Ling-Aom' along with many special prizes. You can join the activity until August 12, 2568.

special! Grab and TAT are also giving up to 100 baht* just by entering the code “AMAZING25” when using the ride-hailing service, ordering food-products, and delivering items via the Grab application from today until 31 December 2568.

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