MOSHI collaborates with aespa to penetrate the K-Pop market

MOSHI joins hands with SM ENTERTAINMENT to collaborate with “aespa”, a cartoon character from the album 'Whiplash', targeting the K-Pop Merchandise market for students, working adults, and MY fan clubs from both Thailand and abroad.

Ms. Bunyawee Boonsongkhro, Senior Director, Business Strategy and Operations Division Moshi Moshi Retail Corporation Public Company Limited Or MOSHI revealed that the company focuses on product development to meet the diverse needs of customers and current market trends in terms of types, styles and unique patterns to impress and enhance good experiences for customers in order to maintain competitiveness.

In addition, the company analyzed data from the release of K-Pop Merchandise and found that there were not many female artists collaborating in the domestic Merchandise market, so it saw an opportunity to develop to meet this demand.

The company has therefore continued its collaboration with SM ENTERTAINMENT and SM True once again, using the character rights of aespa, a world-class girl group under SM ENTERTAINMENT, to design cartoon character patterns based on the concept of their latest mini album 'Whiplash' to meet the preferences of MY (fan club name) around the world.

This collection will have over 14 products covering various categories such as blankets, stationery, pillows, glasses, mirrors, and more, with prices starting at 39 baht. The goal is to expand the customer base to include students, working adults, and MY fans in Thailand and abroad. Sales will start on May 31st at 9 Moshi Moshi stores in the Bangkok metropolitan area.

“We aim to impress and provide new experiences to customers of all ages who come to buy our products. Therefore, we have collected customer needs to develop and expand products that meet their needs even more. This collaboration has collaborated with the famous K-Pop artist aespa, who has licensed the characters from their 5th mini album 'Whiplash' to design and develop a special collection of products, taking into account the needs and behaviors of the fan group as the main focus. This is to serve as a medium for fans to get closer to their favorite artists. We sincerely hope that the aespa collection will be well-received by MYs.”

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