SET joins hands with TAT to open a new dimension for Thai tourism communities towards ESG goals

SET joins hands with TAT to launch the “Village to the World #SustainableAgenda” project with cooperation from various partners, creating a significant phenomenon that combines the capital market – communities – listed companies to elevate Thai tourism communities into an important tool to meet the ESG strategies of Thai businesses that can be truly measured.

30 June 2568 Mr. Soraphol Tulyasathian, Head of Corporate Strategy Planning and Strategic Projects, Head of Capital Market Sustainability Development and Head of Corporate Strategy Group, Stock Exchange of Thailand, Stock Exchange of Thailand (SET) said The “Village to the World #SustainableAgenda” project is the ‘first step’ to truly link the capital market sector with community development. This is a tangible collaboration between the tourism sector, capital market, and community under the important goal inTransforming the role of communities from 'service providers' to 'strategic partners' of the business sector by using the ESG framework to develop a Win–Win collaboration model that truly creates economic, social and environmental outcomes.

Miss Thapanee Kiatpaiboon Governor of the Tourism Authority of Thailand (TAT) He said that TAT, together with its partners, officially launched the “Village to the World #SustainableAgenda” project, with cooperation from various sectors of partners, creating a significant phenomenon that combines the capital market – communities – listed companies to elevate Thai tourism communities to become an important tool in responding to the ESG (Environmental, Social, and Governance) strategies of the Thai business sector that can be truly measured.

TAT intends to drive the Village to the World project to create strategic partnerships between listed companies and model tourism communities based on the concept of “ESG Partnership for Impact”, which is the first time that the tourism and capital market sectors have come together to drive serious structural changes by creating an investment mechanism that yields both business and social returns. It is believed that community tourism, which creates meaning through relaxation and valuable activities together, will elevate itself from a CSR activity to a driving force for sustainability throughout the value chain, helping to distribute income, improve quality of life, and connect the business sector with Thai society in a quality manner.

“We are elevating ‘communities’ from tourist destinations to ‘living ESG platforms’, real spaces where businesses can take action, create results and grow alongside locals. For TAT, communities are not just tourist attractions, but the starting point of new opportunities where businesses, culture and sustainability can truly go hand in hand,” said Ms. Thapanee.

This project is a center for coordinating cooperation between the government sector, private sector and local communities by targeting “listed companies – communities” under the ESG framework to jointly develop and drive pilot areas in 5 provinces as follows:

• Department of Cultural Promotion and Thai AirAsia Co., Ltd. Participate in developing the communities of Tha Mao and Pong Sanuk, Lampang Province, to design community-based tourism routes and promote the disclosure of cultural information in line with the UNESCO Culture | 2030 Indicators.
• Asset World Corp Public Company Limited and MELIÁ Hotels & Resorts Pattaya Collaborating with the community enterprise to transform waste into usefulness, Rak Talay Sen Ban Amphoe, Chonburi Province, focusing on developing creative waste management and environment to raise the standard of sustainable tourism.
• Advance Info Service Public Company Limited Join in developing the Mae Soon Noi and Doi Wiang communities in Chiang Mai to enhance digital skills for tourism promotion and online safety.
• Siam Cement Public Company Limited (SCG) by Yournique Developing the Pa Laew Luang Forest Community in Nan Province using the Circular Economy concept and conserving biodiversity in the headwater areas
• Bangkok Aviation Fuel Services Public Company Limited (BAFS) Join hands with the tourism community of Ban Mung Nuea, Phitsanulok Province, aiming to develop guidelines for upgrading agricultural products, tourism services, and safety standards for tourists.

This project opens up new business opportunities for the private sector, highlighting Thailand's potential in the sustainable community tourism market that awaits social investment from companies to create shared sustainability throughout the value chain and meet the demands of international investors who focus on responsible investment.

By listed companies that work with communities, they can take the actual measurable performance from creating positive impacts to reveal the results of the sustainability driving operations that are consistent with the material issues of each company.

In addition to joining hands with partners to develop local communities, the project also receives support from leading marketing partners and tourism platforms that are ready to jointly drive community tourism to grow sustainably and reach tourists in a tangible way between July and August 2568, including:

• Eventpass Arranged more than 7 influencers to visit all 10 communities and prepared activities with many prizes for people to join in the fun via Facebook Fanpage.
• Gother platform Join the special promotion “Fun Travel, Real Discount” for all trips in 5 provinces: Lampang, Phitsanulok, Nan, Chiang Mai and Chonburi. Get discounts on flights and car rentals up to 10%. Get discounts on hotels, accommodations and travel activities up to 15%.
• AirAsia Prepare to issue special price air tickets for routes to Phitsanulok, Nan, Chiang Mai and Lampang to invite everyone to fly across the sky to experience the charm of the community with "comfort and affordable prices".
• Community tourism package booking channels, including Local Alike, Yournique, SiamRise, Friday Trip and Guide Guru. Every booking through these platforms/channels receives an instant discount of up to 20%.

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