K-Beauty is still hot! Despite the US tax hike of 15%, fans insist there's no substitute.

The import tariff on beauty products from South Korea to the US has been raised to 15% under Trump's policy, sending prices higher. But K-Beauty fans remain loyal, with retailers rushing to stock up. Analysts say smaller brands may be hit hard, but the market remains sustained by its global popularity.

On August 3, 2568, the BBC news agency reported that Even though the US government under President Trump raised import tariffs on South Korean goods to 15%, But the popularity of K-Beauty, or Korean cosmetics, among American consumers remains strong, especially among skincare enthusiasts and fans of Korean culture.

Pearl Mak, a 27-year-old designer in the US revealed that 95% of her skincare products are from South Korea because they feel they are gentler and more suitable for her skin than Western brands, which can sometimes be too harsh.

In 2567, Americans spent $1.7 billion on K-Beauty, a more than 50% increase from the previous year, driven by the brand's unique ingredients, such as snail slime or snail slime extract, and its more affordable prices compared to European and American brands.

After the US announced tariffs in April, orders from US K-Beauty retailers like Santé Brand and Senti Senti skyrocketed by 20–30%, as many consumers began stockpiling products before prices rose to reflect costs.

Economist from UC San Diego pointed out Rising prices may impact smaller sellers with lower margins, but larger brands still have the potential to absorb costs without raising prices immediately.

Despite rising costs, the popularity of Korean culture has kept K-Beauty a top choice for consumers. “A true fan will not change his mind easily.” said the economist

Mak herself confirmed that if the price goes up, she will still buy the same thing because “I have never found an American brand that can compare in quality.”

refer : www.bbc.com

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