Honorary Award for the Company with the Best Life Insurance Service of the Year 2568, Thai Life Insurance Public Company Limited
The Thai Life Insurance team is extremely honored and proud to receive this award from the Banking and Finance Journal for the second consecutive year. This reflects Thai Life Insurance's commitment and dedication to continually raising the standards of the life insurance business, including developing excellence in service, offering a wide range of financial and life insurance products that comprehensively cover every need.
Thai Life Insurance Public Company Limited received the prestigious award for Best Life Insurance Service Company of the Year 2568 from a satisfaction survey of visitors to the Money Expo 2568. This recognition is due to its commitment to taking care of the lives of Thai people by offering a wide range of products covering all life insurance services.
Worangk Chaiyawan, Director and Deputy Chief Executive Officer, Thai Life Insurance Public Company Limited Commenting on his feelings on receiving the award, he said, "The Thai Life Insurance team is extremely honored and proud to receive this award from the Finance and Banking Magazine for the second consecutive year. This reflects Thai Life Insurance's commitment and dedication to continuously raising the standards of the life insurance industry, both through service excellence and the comprehensive range of financial and life insurance products that cover every need."
Promote the concept of caring with heart
Aiming to care for Thai people with stable insurance
Worangk revealed that Thai Life Insurance has been committed to caring for the lives of Thai people by providing stable insurance for every Thai family for over 83 years. To enhance the delivery of sustainable value to customers and stakeholders, as well as differentiate itself in an era where digital and AI play an increasingly important role in people's lives, Thai Life Insurance is focused on delivering care and creating a better experience for all stakeholders under the philosophy of "Caring from the Heart" or "Omotenashi," embodying the essence of "kindness, care, understanding, and sincerity."
customer : Enhancing the customer care experience in the digital age by prioritizing the development of efficiency in work processes and services by using technology to facilitate customers in life insurance transactions and delivering a seamless experience, along with heartfelt care, treating customers like family members of Thai Life Insurance.
Technology enables customers to access service transactions and special privileges anytime, anywhere on the Thai Life Insurance application. They can also receive convenient and fast services through a variety of e-services, or AI Chat, which provides life insurance information via the LINE application.
Personnel : Thai Life Insurance operates as a "people business" and places great importance on "people," the key factor driving and propelling the organization to achieve its goals sustainably. Therefore, we prioritize developing potential and changing the mindset of our employees through the creation of a lifelong learning concept. This allows them to acquire essential skills for the future, keep pace with the modern world, and maintain morality and ethics.
“In 2567, the company initiated the School of GET project for executives and sales personnel to transform into new-age leaders, including building a One Team relationship between sales and headquarters, to drive the organization in the same direction.”
For life insurance agents, the company is focusing on developing its current 25,000 agents nationwide. This includes supporting and equipping them with the skills they need. This includes developing the "TL Smart" application, which serves as an end-to-end support tool for sales presentations, customer service, team building, and team management, enabling greater efficiency and speed.
Shareholders and Regulators: Thai Life Insurance is committed to strictly complying with all laws, rules, and regulations stipulated by the Office of Insurance Commission (OIC), the Securities and Exchange Commission (SEC), the Stock Exchange of Thailand, and relevant government agencies. We fully disclose information to investors and all stakeholders, and conduct business transparently, adhering to good governance principles and fostering sustainable business, financial, and ESG growth.
Partners : Thai Life Insurance focuses on expanding collaboration with a wide range of partners to expand marketing opportunities, develop innovative products and services, and offer diverse and comprehensive benefits to customers. This includes collaboration in creating an ecosystem for comprehensive customer care. Thai Life Insurance's business partners must share the same business objectives.
society : In addition to business sustainability, Thai Life Insurance prioritizes creating shared value between business and society by establishing a master plan for sustainable development, incorporating ESG approaches into business strategies, covering economic, social, environmental, and governance dimensions. The company operates by seeking appropriate profits (Optimize Profit) and sharing a portion of these profits back to society, enabling the company and Thai society to thrive.
Sustainable together
Design a variety of products
Covering all life insurance services
Worangk said that Thai Life Insurance has provided a variety of life insurance products to meet diverse needs across all life stages, life events, and lifestyles. These products include life insurance, health insurance, financial planning and inheritance planning, accident insurance, and critical illness insurance.
Thai Life Insurance has also developed products that align with investment trends, such as dividend-participating products, universal life products, and unit-linked products, offering customers the opportunity to receive returns based on their investment situation. This includes products for seniors aged 55 and above, or those in the Silver Age group, such as Thai Life Insurance Health Fit Senior CI.
"The Silver Age group is a group that needs comprehensive care, covering physical, health, and mental well-being. Thai Life Insurance has therefore developed life insurance products and services to support this need. We have created an ecosystem of care and comprehensive life and health care solutions, offering life insurance, medical expenses, services, and benefits that meet the needs of modern seniors. They can live worry-free, cope with emerging risk factors, reduce financial concerns for their children, and provide long-term financial security for seniors."
In addition, there are product innovations that cater to an aging society under the "Thai Life Insurance Prompt Pay 108 Critical Illnesses" insurance policy. Thai Life Insurance is the first life insurance company to expand coverage for Alzheimer's disease screening and treatment for early and moderate stages of Alzheimer's disease. This earned the company the Insurance Asia Awards 2025 award in the Insurance Product Innovation of the Year category from Singapore.
Moving forward to improve products
Offering a more personalized presentation
Worangk stated that in the second half of 2568, economic uncertainty remains high, leading to declining consumer purchasing power. Therefore, some customers are opting to invest in savings products that guarantee higher returns for security. However, demand for life and health protection products is likely to remain attractive in the long term, as people continue to prioritize financial security and protection against unexpected events.
Thai Life Insurance offers a wide range of products, including savings, life insurance, health insurance, accident insurance, and critical illness insurance. These products are designed to be comprehensive and will expand into more personalized product offerings to meet the diverse needs of customers, whether they are in the Wealth, Health, Senior, or Family groups.
Furthermore, Gen Y customers are now a group with increasing purchasing power and a greater role in purchasing decisions. Their needs for life insurance products are changing. Gen Y customers are increasingly seeking coverage plans that meet their needs, such as comprehensive health insurance, long-term coverage, and retirement insurance products. This is especially true in the current economic climate of high volatility and uncertainty, coupled with rising healthcare costs and the lack of comprehensive coverage within the state welfare system.
“Thai Life Insurance has developed a product that will serve as a life planning solution, tailored to individual needs and driven by data, focusing on Gen Y and those who prioritize long-term health, security, and quality of life.”
