TKN is moving forward with its "3GO" strategy, targeting the market in the second half of the year, confident of achieving its 68 sales target.
Tao Kae Noi (TKN) announced its Q2 2568 operating results, with revenue of 1,302.4 million baht and net profit of 86.4 million baht. In the second half of the year, the company accelerated its "3GO" strategy, emphasizing proactive management and aiming to maintain total sales in 68 at the same level as the previous year.
Mr. Itthipat Peeradechaphan, Chief Executive Officer of TKN The company revealed that the domestic market continued to grow strongly in the first half of the year, driven by marketing strategies that reach target audiences, including new product launches and influencer collaborations, which have helped to continuously increase market share.
The Company's Board of Directors also resolved to approve an interim cash dividend payment of 0.12 baht per share, with the ex-dividend date set for August 26 and payment scheduled for September 9, 2568, to reward shareholders for their confidence.
As for the second half of the year, the company plans to address economic challenges with a proactive strategy called “3GO” to maintain its leading position in the seaweed market, consisting of:
- GO Together : Join forces with business partners, such as Chao Sua Foods Industry Public Company Limited (CHAO), and look for new OEM manufacturing partners to increase marketing opportunities and reduce costs.
- GO Global: Expand international markets into new regions and strengthen existing markets to diversify risks and create continuous growth.
- GO Product: Develop new products that meet the needs of modern consumers, while improving the manufacturing process to reduce costs and increase efficiency.
Mr. Itthipat expressed confidence that the full implementation of the "3GO" strategy will enable the company to maintain and manage total sales throughout 2568 at the same level as the previous year, despite facing challenging economic conditions.
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