Chiang Mai University joins hands with Winona International to promote research into health products for women aged 45 and over.

Chiang Mai University joins hands with Winona International to promote research into health products for women aged 45 and over, with proven results in humans.

Chiang Mai University (CMU) held a press conference to announce the technology licensing and signing of a memorandum of understanding (MOU) with Winona International Co., Ltd. To elevate health research and innovation to practical applications in the industrial and social sectors, particularly product development for menopausal women and the elderly, at the Administration Building, Northern Regional Science Park, Chiang Mai Province.

Prof. Dr. Pongrak Sribanditmongkol, PresidentChiang Mai University He said that CMU prioritizes being a mechanism for driving the country forward through innovation, from basic research to transfer to the private sector for commercial product development. Collaboration with the business sector will help clarify research questions and lead to results that truly address social needs. He also provides opportunities for researchers and students to learn from working with industry.

side Mr. Itthiphon Sri-itthayajit, Managing Director of Winona International Co., Ltd. This collaboration marks an important step in bringing the university's research innovations to market. The company is confident in the strength of the research and clinical testing from the medical and pharmacy teams, and is also preparing to further develop products to meet the needs of the elderly, a key future population.

Mr. Itthiphon also stated that this collaboration reflects Winona's commitment and vision to elevate the quality of life for Thai women aged 45 and over, enabling them to overcome hormonal limitations and achieve sustainable health and a reduced reliance on medications. This collaboration also aims to propel Thai innovation from the shelf to the department store, truly delivering the value of Thai research to consumers. The products will be available under the brands Vinopolis and Vinapara.

Asst. Prof. Dr. Thanyanupap Anantana, Vice President for Innovation, Chiang Mai University He said that CMU has comprehensive research support mechanisms, including intellectual property protection, licensing, the establishment of tech spin-off companies through Angkaew Holding Co., Ltd., and the promotion of research results for market application, which incentivizes researchers to continuously develop new products.

Assoc. Prof. Dr. Supanimit Teekachuntian, Head of the Department of Pharmacology, Faculty of Medicine, Chiang Mai University It was revealed that the prototype product from the research has been tested on the market since 2566 and has been found to generate real sales, reflecting consumer demand among menopausal women.

side Mr. Nopparat Sukhsaranrudee, founder of Winona International Co., Ltd. She said the product's strength lies in the results of human trials, ensuring consumers' highest efficacy and safety. Winona has over 45 years of experience in the market for women aged 10 and over.

And we deeply understand the problems of this market segment. Our products are therefore different from other products on the market. Our innovations are difficult to imitate, whether in terms of products, knowledge, or technology, which are designed specifically for women aged 45 and over.

“We are confident that this new brand will be well-received because we have long understood the concerns of women over 45. Women in this age group face more than just wrinkles and external changes, but also internal, invisible issues. What is often overlooked is bone health, which is linked to declining hormones in women over 45. And that's what we want to address.” Mr. Nopparat confirmed

This collaboration represents a model for synergizing universities and the private sector to develop health innovations that generate commercial impact and improve the quality of life for Thai people in the future.

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