Siam Piwat joins hands with Hyundai to deliver Thai products to Korean department stores

Siam Piwat Group joins forces with South Korea's Hyundai Department Store Group to expand its Thai products into the South Korean market, supporting Thai entrepreneurs in opening new markets and expanding their customer base internationally through leading department stores.

14 Oct. 2568 – Ms. Usara Yongpiyakul, Retail Business Group Advisor, Siam Piwat Co., Ltd. The collaboration between Siam Piwat Group and Hyundai Department Store Group reinforces the strategy of building an ecosystem and joining forces to expand the market. With the aim of introducing quality and unique Thai products to the South Korean market

To provide an important opportunity for Thai entrepreneurs to expand their customer base internationally through the distribution channels of leading department stores, which is in line with Siam Piwat's business strategy, which is committed to being “Platform of Opportunity” To support and develop businesses together with Thai brands across the country to help strengthen potential and open new markets for Thai products to grow on the world stage.

Siam Piwat has selected products with potential and distinctiveness from two main platforms to meet the needs of Hyundai Department Store's quality customers who seek products with novelty, interesting stories, and original products directly from Thailand.

while Mr. Jung Jee Young, Chairman of Hyundai Department Store Group The company revealed that its collaboration with Siam Piwat Group, a leading retailer with a powerful network of partners in Thailand, allows the company to select high-quality products with attractive designs to provide a premium experience and reinforce its commitment to bringing Thai products to South Korean consumers.

The collaboration launched its products in September 2568, with products shipped from Thailand to 10 Hyundai Department Stores, divided into distribution categories as follows:

1. Products from ICONCRAFT: Thai handicrafts and designs

Products from ICONCRAFT, a platform that collects the work of Thai craftsmen and designers, have been selected as part of the designer's portfolio under the name "Maison Craft" (Creative Thai Products) to be sold at HBYH, a lifestyle store within Hyundai Department Store. Sold in 8 main branches:

• The Hyundai Seoul
• Trade center
• Apgujeong Main Store
• Mokdong
• Kintex
• pangyō
• The Hyundai Daegu
• Ulsan

2. Products from ECOTOPIA: Environmentally friendly and health-friendly products

Products from ECOTOPIA, a collection of eco-friendly and health products, have been selected from a selection of products produced under the concept of eco-friendly products by Thai craftsmen, including the brands GLA and Herbs & Mineral, to be sold at BeCLEAN, a multi-brand cosmetics store in Hyundai Department Store. Sold in 5 branches:

• The Hyundai Seoul
• pangyō
• Jungdong
• Mokdong
• Cheongju

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