Allianz reaffirms its position as the world's most valuable insurance brand, reaching US$28.2 billion

Allianz climbs two spots to 27th in the global brand rankings, revealing its brand value increased by 20% from US$23.56 billion to US$28.2 billion, driven by strong financial performance and customer-centricity.

Mr. Oliver Beiter, Chief Executive Officer Allianz Group Revealed that Allianz has been ranked as the world's number 1 insurance company for the 7th consecutive year from the rankings. “Best Global Brands 2568” By leading consultancy Interbrand, Allianz has moved up two spots this year to 27th among all global corporate brands, with the top five being Apple, Microsoft, Amazon, Google and Samsung.

Allianz's brand value has increased to US$28.2 billion, a 20% increase from 2024, which is five times higher than the average growth of other brands. This remarkable increase underscores the success achieved through strong financial performance and a customer-centric strategy. Allianz's continued position as the world's number one insurance brand, with its brand value continuously growing, reflects Allianz's competitive advantage in trust, which is committed to delivering the best customer experience, being a part of people's lives and inspiring them, driving sustainable growth as a global brand.

Mr. Oliver said that Allianz reflects the meaning of its brand name, Alliance, through building collaboration and understanding in a time of global division and dissent. The company launched the Power of Unity initiative to promote constructive engagement and cultivate positive perspectives at both individual and organizational levels. It aims to foster learning and collaboration through a variety of activities, including thought leadership platforms, development and learning programs, social contributions, and the Unity Sports Awards, which recognizes inspirational sports figures. The key goal is to connect people across diverse backgrounds, foster social inclusion, and restore trust in organizations and communities around the world.

The Allianz Group is one of the world's leading insurers and asset managers, with more than 125 million retail and corporate customers in 70 countries. Allianz's customers benefit from a broad range of personal and corporate insurance solutions, ranging from asset, life and health insurance to assistance services, credit insurance and global business insurance. Allianz is one of the world's largest investors, managing approximately €746 billion in assets on behalf of its insurance customers.

In addition, Allianz's asset management companies, including PIMCO and Allianz Global Investors, manage over €1.8 trillion in third-party assets. Our systematic integration of business processes and investment decision-making methods has earned us a ranking among the top insurance companies in the Dow Jones Sustainability Indices. By 2566, our 157,000 employees generated €161.7 billion in revenue and €14.7 billion in operating profit.

This ranking is compiled by Interbrands, a leader in brand valuation since 1988 and the first company to receive ISO10668 certification. It is an annual globally recognized ranking of the 100 most valuable brands in the world, taking into account three main factors: financial performance, brand role in consumer purchasing decisions, and brand strength.